Coty ownership changes · Brandtreehttps://brandtree.site/company/cotyAcquisitions, divestitures and ownership changes involving Coty.Divestiture: Coty — CoverGirl, Max Factor, Clairol and Wella Professionalshttps://brandtree.site/deal/coty-acquires-pg-beauty-2016https://brandtree.site/deal/coty-acquires-pg-beauty-2016Sat, 01 Oct 2016 00:00:00 GMTProcter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.