{
  "asOf": "2026-09-18",
  "metrics": {
    "brands": 3368,
    "owners": 547,
    "owners_for_half": 127,
    "top10_share_pct": 10,
    "foreign_owned_brands": 947,
    "foreign_owned_pct": 28,
    "changed_owner_12m": 83,
    "founded_before_1900": 298,
    "closed_deals": 287,
    "pending_deals": 12,
    "sources": 954,
    "foreign_owned_pct_GB": 59,
    "foreign_owned_pct_IT": 56,
    "foreign_owned_pct_SE": 55,
    "foreign_owned_pct_NL": 55,
    "foreign_owned_pct_ES": 48,
    "foreign_owned_pct_NG": 48,
    "foreign_owned_pct_MX": 46,
    "foreign_owned_pct_FR": 45,
    "foreign_owned_pct_DE": 43,
    "foreign_owned_pct_CA": 40,
    "foreign_owned_pct_CH": 40,
    "foreign_owned_pct_AU": 37,
    "foreign_owned_pct_AR": 26,
    "foreign_owned_pct_US": 25,
    "foreign_owned_pct_DK": 23,
    "foreign_owned_pct_ZA": 15,
    "foreign_owned_pct_BR": 14,
    "foreign_owned_pct_CO": 10,
    "foreign_owned_pct_TH": 10,
    "foreign_owned_pct_IN": 8,
    "foreign_owned_pct_CN": 7,
    "foreign_owned_pct_PL": 7,
    "foreign_owned_pct_TR": 7,
    "foreign_owned_pct_JP": 5,
    "foreign_owned_pct_KR": 3,
    "foreign_owned_pct_ID": 3,
    "foreign_owned_pct_PH": 0,
    "foreign_owned_pct_KE": 0,
    "top3_share_pct_automotive": 45,
    "top3_share_pct_pet": 43,
    "top3_share_pct_restaurants": 42,
    "top3_share_pct_health": 34,
    "top3_share_pct_personal-care": 26,
    "top3_share_pct_home-garden": 26,
    "top3_share_pct_media": 26,
    "top3_share_pct_internet": 17,
    "top3_share_pct_home-care": 15,
    "top3_share_pct_beverages": 11,
    "top3_share_pct_apparel": 11,
    "top3_share_pct_food": 6,
    "brands_owned_unilever": 55,
    "brands_owned_mars": 42,
    "brands_owned_procter-and-gamble": 38,
    "brands_owned_nestle": 33,
    "brands_owned_pepsico": 30,
    "brands_owned_mondelez": 28,
    "brands_owned_coca-cola-company": 24,
    "brands_owned_heineken": 24,
    "brands_owned_diageo": 23,
    "brands_owned_ferrero": 23
  },
  "headlines": [
    {
      "id": "half",
      "section": "concentration",
      "value": "127",
      "text": "127 companies own half of the 3,368 brands on Brandtree. The other half is spread across 420 owners."
    },
    {
      "id": "top-owner",
      "section": "concentration",
      "value": "55",
      "text": "Unilever owns 55 brands on Brandtree, more than any other company. Mars is next with 42."
    },
    {
      "id": "foreign",
      "section": "cross-border",
      "value": "59%",
      "text": "59% of British brands on Brandtree are owned by a company based outside the country, against 5% of Japanese brands."
    },
    {
      "id": "flow",
      "section": "cross-border",
      "value": "56",
      "text": "56 British brands on Brandtree belong to American companies, and 51 American brands belong to British ones."
    },
    {
      "id": "turnover",
      "section": "turnover",
      "value": "83",
      "text": "83 brands on Brandtree have a different owner from a year ago. The largest single move took 14 brands from Unilever to The Magnum Ice Cream Company."
    },
    {
      "id": "category",
      "section": "categories",
      "value": "45%",
      "text": "Three companies own 45% of the 55 automotive brands on Brandtree: Stellantis, Volkswagen Group and Geely."
    },
    {
      "id": "old",
      "section": "age",
      "value": "298",
      "text": "298 brands on Brandtree were founded before 1900. The oldest, Cēsu Alus, dates from 1590 and belongs to Olvi."
    },
    {
      "id": "pending",
      "section": "deals",
      "value": "12",
      "text": "12 announced deals on Brandtree have not yet closed. The largest priced in US dollars is Paramount Skydance's $110 billion deal for Warner Bros. Discovery."
    }
  ]
}