Brandtree

Is Creed owned by Kering?

No. Creed is owned by L'Oréal (since 2026), not by Kering.[1]

Why people ask: Creed belonged to Kering until L'Oréal bought Kering's beauty division in March 2026.

Creed

Owner
L'Oréal since 2026
HQ
🇫🇷 France
Deal
loreal acquires kering beaute 2026

Also under L'Oréal: Aesop, CeraVe, Essie, Garnier, Kérastase, Kiehl's, L'Oréal Paris, La Roche-Posay

Kering

Parent
Independent (listed or private)
HQ
🇫🇷 France

Also under Kering: Alexander McQueen, Balenciaga, Bottega Veneta, Boucheron, Brioni, Ginori 1735, Gucci, Pomellato

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] L'Oréal Universal Registration Document 2025 — L'Oréal S.A., Annual report, published 1 March 2026; retrieved 16 September 2026.
  2. [2] L'Oréal completes the acquisition of Kering Beauté within the framework of its strategic alliance with Kering — L'Oréal S.A., Official press release, published 31 March 2026; retrieved 16 September 2026.
  3. [3] Kering and L'Oréal forge an alliance in beauty and wellness — L'Oréal S.A., Official press release, published 19 October 2025; retrieved 16 September 2026.

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