Brand deals: acquisitions, mergers, spin-offs

301 recorded transactions. Values are as disclosed by the parties; undisclosed values are never estimated.

Track the 12 deals announced but not yet closed →

2026 (23)

Date	Type	Buyer	Assets	Seller	Value
Sep 2026	Acquisition	Danone	Huel	—	undisclosed
Sep 2026	Acquisition	G-III Apparel Group and WHP Global	Marc Jacobs	LVMH	undisclosed
Aug 2026announced	Acquisition	Ferrero	Purely Elizabeth	—	undisclosed
Aug 2026announced	Acquisition	Lactalis	Cathedral City, Wensleydale Creamery and Davidstow +2	Saputo	£988m
Aug 2026announced	Acquisition	Kirin	Jamieson Wellness	public shareholders	C$2.5bn
Aug 2026announced	Acquisition	Procter & Gamble	Thorne	—	$3.8bn
Aug 2026	Acquisition	PIF, Silver Lake and Affinity Partners	EA	public shareholders	$55bn
Jul 2026	Acquisition	eBay	Depop	Etsy	$1.2bn
Jul 2026announced	Divestiture	BBFIT Investments	Bonds, Bras N Things and Berlei (Australia, New Zealand and South Africa) +1	Gildan	A$700m
Jul 2026announced	Joint venture	Platinum Equity	Perrier and S.Pellegrino	Nestlé	€4.9bn
Jul 2026announced	Acquisition	Intersnack	Utz Brands, Utz and On The Border +2	public shareholders	$2.9bn
Jul 2026	Acquisition	Henkel	OLAPLEX	public shareholders	$1.4bn
Jun 2026	Acquisition	Prestige Consumer Healthcare	Breathe Right	Foundation Consumer Healthcare	$1.04bn
Jun 2026	Acquisition	Unilever	Grüns	—	€767m
May 2026	Acquisition	Church & Dwight	Miss Mouth's Messy Eater	—	$325m
May 2026announced	Acquisition	Authentic Brands	Lee	Kontoor Brands	$1bn
Apr 2026	Acquisition	Keurig Dr Pepper	JDE Peet's	public shareholders	€15.7bn
Mar 2026	Acquisition	Lactalis	Anchor, Mainland and Anlene +4	Fonterra	NZ$3.85bn
Mar 2026	Acquisition	L'Oréal	Creed	Kering	€4bn
Mar 2026announced	Merger	McCormick	Knorr and Hellmann's	Unilever	$44.8bn
Feb 2026announced	Acquisition	Paramount Skydance	Warner Bros. Discovery	public shareholders	$110bn
Jan 2026announced	Acquisition	Anta Sports	Puma	Artémis	€1.51bn
Jan 2026	Bankruptcy sale	Picea	iRobot	creditors	undisclosed

2025 (7)

Date	Type	Buyer	Assets	Seller	Value
Dec 2025	Acquisition	Mars	Kellanova, Pringles and Cheez-It +5	public shareholders	$35.9bn
Dec 2025	Spin-off	The Magnum Ice Cream Company	Ben & Jerry's, Magnum and Wall's +11	Unilever	—
Dec 2025	Acquisition	Gildan	Hanesbrands, Hanes and Bali +9	public shareholders	undisclosed
Nov 2025announced	Acquisition	Kimberly-Clark	Tylenol, Listerine and Neutrogena +2	—	$48.7bn
Sep 2025	Acquisition	Ferrero	WK Kellogg Co, Frosted Flakes and Kellogg's Corn Flakes +3	public shareholders	$3.1bn
Aug 2025	Acquisition	Skydance	CBS and Paramount Pictures	National Amusements	$8bn
Jan 2025	Acquisition	PepsiCo	Siete Foods	—	$1.2bn

2024 (6)

Date	Type	Buyer	Assets	Seller	Value
Dec 2024	Acquisition	PepsiCo	Sabra	Strauss Group	$241m
Oct 2024	Acquisition	Ziff Davis	CNET	—	undisclosed
Sep 2024	Acquisition	Authentic Brands	Champion	—	$1.2bn
Apr 2024	Acquisition	Arçelik	Indesit and Hotpoint	Whirlpool	undisclosed
Mar 2024	Acquisition	Campbell's	Rao's Homemade and Noosa	Sovos Brands	$2.7bn
2024	Acquisition	Puig	Dr. Barbara Sturm	—	undisclosed

2023 (12)

Date	Type	Buyer	Assets	Seller	Value
Dec 2023	Acquisition	Kering	Valentino	—	€1.7bn
Nov 2023	Acquisition	J.M. Smucker	Hostess and Twinkies	Hostess Brands	$5.6bn
Oct 2023	Acquisition	Microsoft	Activision Blizzard	—	$68.7bn
Oct 2023	Acquisition	Next	FatFace	—	£112m
Oct 2023	Spin-off	WK Kellogg Co	Frosted Flakes, Kellogg's Corn Flakes and Rice Krispies +2	Kellanova	—
Sep 2023	Acquisition	Next	Reiss	—	£311m
Aug 2023	Acquisition	L'Oréal	Aesop	Natura &Co	$2.52bn
Aug 2023	Spin-off	Kenvue	Tylenol, Band-Aid and Listerine +10	Johnson & Johnson	—
Jul 2023	Acquisition	Monster Beverage	Bang Energy	—	$363m
Jun 2023	Acquisition	Groupe SEB	Instant Pot	—	undisclosed
May 2023	Divestiture	Shutterstock	GIPHY	Meta	$53m
Apr 2023	Acquisition	Estée Lauder	Tom Ford Fashion	—	$2.8bn

2022 (9)

Date	Type	Buyer	Assets	Seller	Value
Nov 2022	Acquisition	L'Oréal	Thayers	—	undisclosed
Aug 2022terminated	Acquisition	Amazon	Roomba	—	$1.7bn
Jul 2022	Spin-off	Haleon	Sensodyne, Panadol and Voltaren +5	GSK	—
May 2022	Acquisition	Puig	Byredo	—	undisclosed
May 2022	Acquisition	Unilever	Nutrafol	—	undisclosed
Apr 2022	Acquisition	Ferrero	Blue Bunny and Halo Top	—	undisclosed
Mar 2022	Acquisition	Authentic Brands	Reebok	Adidas	€2.1bn
Feb 2022	Acquisition	The New York Times	The Athletic	—	$550m
Jan 2022	Acquisition	The New York Times	Wordle	—	undisclosed

2021 (14)

Date	Type	Buyer	Assets	Seller	Value
Dec 2021	Acquisition	Helen of Troy	Osprey	—	$414m
Nov 2021	Acquisition	Coca-Cola	BodyArmor	—	$5.6bn
Sep 2021	Acquisition	Apollo	Yahoo, Yahoo Mail and Yahoo Finance +3	—	$5bn
Aug 2021	Acquisition	Sony	Crunchyroll	—	$1.18bn
Aug 2021	Acquisition	Unilever	Paula's Choice	—	undisclosed
Jun 2021	Divestiture	Hormel Foods	Planters	Kraft Heinz	$3.35bn
May 2021	Acquisition	Estée Lauder	The Ordinary	—	$1bn
May 2021	Divestiture	Regent	Club Monaco	Ralph Lauren	undisclosed
Mar 2021	Acquisition	Moncler	Stone Island	—	€1.15bn
Mar 2021	Acquisition	Authentic Brands	Eddie Bauer	—	undisclosed
Feb 2021	Acquisition	Ziff Davis	Mashable	—	undisclosed
Jan 2021	Acquisition	Alphabet	Fitbit	—	$2.1bn
Jan 2021	Acquisition	LVMH	Tiffany & Co.	Tiffany & Co. (company)	$15.8bn
2021	Acquisition	OTB Group	Jil Sander	Onward Holdings	undisclosed

2020 (13)

Date	Type	Buyer	Assets	Seller	Value
Dec 2020	Acquisition	Inspire Brands	Dunkin' and Baskin-Robbins	Dunkin' Brands	$11.3bn
Dec 2020	Divestiture	KKR	Wella Professionals and Nioxin	Coty	$4.3bn
Nov 2020	Acquisition	Mars	KIND	—	undisclosed
Nov 2020	Acquisition	Unilever	Liquid I.V.	—	undisclosed
Sep 2020	Acquisition	Authentic Brands	Brooks Brothers	—	$325m
Sep 2020	Rebrand	Mars	Ben's Original	—	—
Jun 2020	Divestiture	Asahi Group	Carlton Draught and Victoria Bitter	AB InBev	A$16bn
Jun 2020	Acquisition	Puig	Charlotte Tilbury	—	undisclosed
May 2020	Acquisition	Meta	GIPHY	—	$315m
Apr 2020	Acquisition	Unilever	Horlicks	—	€3.3bn
Mar 2020	Acquisition	PepsiCo	Rockstar Energy	—	$3.85bn
Feb 2020	Acquisition	Authentic Brands	Forever 21	—	$81m
Jan 2020	Acquisition	PayPal	Honey	—	$4bn

2019 (9)

Date	Type	Buyer	Assets	Seller	Value
Nov 2019	Acquisition	Perrigo	Prevacid 24HR	GSK	$61.5m
Jul 2019	Acquisition	Colgate-Palmolive	Filorga	—	€1.69bn
Jul 2019	Divestiture	Ferrero	Keebler and Famous Amos	Kellanova	$1.3bn
Jun 2019	Acquisition	Unilever	Tatcha	—	undisclosed
May 2019	Spin-off	Kontoor Brands	Wrangler and Lee	VF Corporation	—
Mar 2019	Acquisition	Disney	20th Century Studios, National Geographic and Searchlight Pictures	—	$71.3bn
Feb 2019	Acquisition	Match Group	Hinge	—	undisclosed
Jan 2019	Acquisition	Coca-Cola	Costa Coffee	Whitbread	$4.9bn
Jan 2019	Divestiture	Energizer Holdings	Rayovac and Varta	Spectrum Brands	$2bn

2018 (16)

Date	Type	Buyer	Assets	Seller	Value
Dec 2018	Acquisition	Capri Holdings	Versace	—	$2.1bn
Dec 2018	Acquisition	Unilever	The Vegetarian Butcher	—	undisclosed
Dec 2018	Acquisition	PepsiCo	SodaStream	—	$3.2bn
Oct 2018	Acquisition	Conagra Brands	Birds Eye (North America), Duncan Hines and Vlasic +1	Pinnacle Foods	$10.9bn
Oct 2018	Acquisition	Microsoft	GitHub	—	$7.5bn
Oct 2018	Acquisition	Comcast	Sky	—	£30bn
Aug 2018	Acquisition	Nestlé	Starbucks at Home	Starbucks	$7.15bn
Jul 2018	Divestiture	KKR	Flora, Becel and Country Crock +4	Unilever	€6.83bn
Jun 2018	Acquisition	Bayer	Roundup	Monsanto	$63bn
Apr 2018	Acquisition	Authentic Brands	Nautica	VF Corporation	undisclosed
Apr 2018blocked	Merger	Sainsbury's	Asda	—	undisclosed
Apr 2018	Acquisition	General Mills	Blue Buffalo	—	$8bn
Mar 2018	Divestiture	Ferrero	Butterfinger, Baby Ruth and Crunch	Nestlé	$2.8bn
Mar 2018	Acquisition	Campbell's	Snyder's of Hanover, Lance and Cape Cod +1	Snyder's-Lance	$6.1bn
2018	Acquisition	Lactalis	Siggi's	—	undisclosed
2018	Acquisition	SC Johnson	Method	—	undisclosed

2017 (21)

Date	Type	Buyer	Assets	Seller	Value
Dec 2017	Acquisition	Utz Brands	Boulder Canyon	—	$165m
Dec 2017	Acquisition	Unilever	SheaMoisture	—	undisclosed
Nov 2017	Acquisition	Hormel Foods	Columbus	—	$850m
Oct 2017	Acquisition	Ziff Davis	Humble Bundle	—	undisclosed
Oct 2017	Acquisition	VF Corporation	Dickies	—	$820m
Oct 2017	Acquisition	Coca-Cola	Topo Chico	—	undisclosed
Sep 2017	Acquisition	Mars	Banfield Pet Hospital and VCA Animal Hospitals	—	$9.1bn
Aug 2017	Acquisition	Amazon	Whole Foods Market and 365 by Whole Foods Market	Whole Foods Market, Inc.	$13.7bn
Aug 2017	Acquisition	Diageo	Casamigos	—	$1bn
Aug 2017	Divestiture	McCormick	French's and Frank's RedHot	Reckitt	$4.2bn
Aug 2017	Acquisition	Church & Dwight	Waterpik	—	$1bn
Aug 2017	Acquisition	Lactalis	Stonyfield Organic	Danone	$875m
Aug 2017	Acquisition	Unilever	Hourglass Cosmetics	—	undisclosed
Jul 2017	Acquisition	Tapestry	Kate Spade New York	—	$2.4bn
Jun 2017	Acquisition	Reckitt	Enfamil	Mead Johnson	$17.9bn
Jun 2017	Acquisition	Sherwin-Williams	Valspar	—	$11.3bn
May 2017	Acquisition	Heineken	Lagunitas	—	undisclosed
Apr 2017	Acquisition	Danone	Alpro, Silk and International Delight	—	$12.5bn
Mar 2017	Divestiture	Asahi Group	Pilsner Urquell and Tyskie	AB InBev	€7.3bn
Mar 2017	Acquisition	L'Oréal	CeraVe	—	$1.3bn
Jan 2017	Acquisition	Rémy Cointreau	Westland	—	undisclosed

2016 (17)

Date	Type	Buyer	Assets	Seller	Value
Dec 2016	Acquisition	Estée Lauder	Too Faced	—	$1.45bn
Dec 2016	Acquisition	Microsoft	LinkedIn	—	$26.2bn
Dec 2016	Acquisition	Unilever	Living Proof	—	undisclosed
Nov 2016	Acquisition	Groupe SEB	WMF	—	€1.58bn
Nov 2016	Spin-off	Lamb Weston	Lamb Weston and Grown in Idaho	Conagra Brands	—
Oct 2016	Acquisition	The New York Times	Wirecutter	—	$25m
Oct 2016	Divestiture	Asahi Group	Peroni, Grolsch and Meantime	AB InBev	€2.55bn
Oct 2016	Divestiture	Molson Coors	Miller Lite	AB InBev	$12bn
Oct 2016	Acquisition	AB InBev	Castle Lager and Aguila	SABMiller	£79bn
Oct 2016	Divestiture	Coty	CoverGirl, Max Factor and Clairol +1	Procter & Gamble	$12.5bn
Sep 2016	Acquisition	Marriott	Sheraton, Westin and W Hotels +1	—	$13bn
Aug 2016	Acquisition	Comcast	DreamWorks Animation	—	$3.8bn
Jun 2016	Acquisition	Campari Group	Grand Marnier	—	€684m
Jun 2016	Acquisition	Tencent	Supercell and Clash of Clans	—	$8.6bn
Apr 2016	Acquisition	Newell Brands	Yankee Candle, Coleman and Crock-Pot +1	—	$15.4bn
Mar 2016	Acquisition	Helen of Troy	Hydro Flask	—	$210m
Feb 2016	Acquisition	Berkshire Hathaway	Duracell	Procter & Gamble	$4.7bn

2015 (15)

Date	Type	Buyer	Assets	Seller	Value
Dec 2015	Acquisition	Tencent	Riot Games and League of Legends	—	undisclosed
Dec 2015	Acquisition	Expedia Group	Vrbo	—	$3.9bn
Nov 2015	Acquisition	Nomad Foods	Findus	—	£500m
Nov 2015	Acquisition	Unilever	Kate Somerville	—	undisclosed
Oct 2015	Acquisition	Match Group	Plenty of Fish	—	$575m
Sep 2015	Acquisition	Expedia Group	Orbitz, ebookers and CheapTickets	—	$1.6bn
Aug 2015	Acquisition	Ferrero	Thorntons	—	£112m
Aug 2015	Acquisition	IAG	Aer Lingus	—	€1.36bn
Aug 2015	Acquisition	Unilever	Dermalogica	—	undisclosed
Jul 2015	Acquisition	Hormel Foods	Applegate	—	$775m
Jul 2015	Acquisition	Unilever	Murad	—	undisclosed
Jun 2015	Acquisition	Nomad Foods	Birds Eye (UK & Ireland) and iglo	—	€2.6bn
Jun 2015	Acquisition	Monster Beverage	NOS and Full Throttle	Coca-Cola	$1.5bn
Mar 2015	Acquisition	JBS	Primo	—	A$1.45bn
2015	Acquisition	OTB Group	Marni	—	undisclosed

2014 (11)

Date	Type	Buyer	Assets	Seller	Value
Dec 2014	Merger	Restaurant Brands International	Tim Hortons	Tim Hortons Inc.	$12.5bn
Oct 2014	Acquisition	Whirlpool	Indesit and Hotpoint	—	undisclosed
Oct 2014	Acquisition	Meta	WhatsApp	—	$19bn
Oct 2014	Acquisition	General Mills	Annie's	—	$820m
Sep 2014	Acquisition	Lindt & Sprüngli	Russell Stover and Whitman's	—	CHF 1.5bn
Aug 2014	Acquisition	Tyson Foods	Hillshire Farm, Ball Park and State Fair +2	Hillshire Brands	$8.55bn
Aug 2014	Acquisition	Amazon	Twitch	—	$970m
Aug 2014	Acquisition	Mars	IAMS and Eukanuba	—	$2.9bn
Jul 2014	Acquisition	Booking Holdings	OpenTable	—	$2.6bn
Apr 2014	Acquisition	Suntory	Jim Beam and Maker's Mark	Beam	$16bn
Feb 2014	Acquisition	Alphabet	Google Nest	—	$3.2bn

2013 (12)

Date	Type	Buyer	Assets	Seller	Value
Dec 2013	Acquisition	Suntory	Lucozade and Ribena	GSK	£1.35bn
Dec 2013	Acquisition	eBay	Braintree and Venmo	—	$713m
Dec 2013	Acquisition	LVMH	Loro Piana	—	€2bn
Jul 2013	Acquisition	Kering	Pomellato	—	undisclosed
Jun 2013	Acquisition	Alphabet	Waze	—	$1.1bn
Jun 2013	Divestiture	Constellation Brands	Corona (United States), Modelo Especial and Pacífico	AB InBev and Grupo Modelo	$4.75bn
May 2013	Acquisition	Kering	Ginori 1735	—	undisclosed
May 2013	Acquisition	Booking Holdings	KAYAK	—	$1.8bn
Feb 2013	Acquisition	Coca-Cola	Innocent	—	undisclosed
Feb 2013	Acquisition	Ziff Davis	IGN	—	undisclosed
Jan 2013	Acquisition	Hormel Foods	Skippy	Unilever	$700m
2013	Acquisition	Sega Sammy	Persona	Index Corporation	undisclosed

2012 (10)

Date	Type	Buyer	Assets	Seller	Value
Dec 2012	Acquisition	Helen of Troy	PUR	—	undisclosed
Dec 2012	Acquisition	Campari Group	Appleton Estate	—	$415m
Dec 2012	Acquisition	Disney	Lucasfilm	—	$4.05bn
Dec 2012	Acquisition	Kering	Qeelin	—	undisclosed
Oct 2012	Acquisition	Church & Dwight	vitafusion	—	$650m
Sep 2012	Acquisition	Meta	Instagram	—	$1bn
Sep 2012	Acquisition	Rémy Cointreau	Bruichladdich and The Botanist	—	undisclosed
Aug 2012	Merger	Volkswagen Group	Porsche	—	€4.46bn
Jul 2012	Acquisition	Volkswagen Group	Ducati	—	€860m
2012	Acquisition	Kering	Brioni	—	undisclosed

2011 (11)

Date	Type	Buyer	Assets	Seller	Value
Sep 2011	Acquisition	LVMH	Bulgari	—	€4.3bn
Sep 2011	Acquisition	VF Corporation	Timberland	—	$2.3bn
Jul 2011	Acquisition	Lactalis	Parmalat	—	undisclosed
Jun 2011	Acquisition	Colgate-Palmolive	Sanex	Unilever	€672m
Jun 2011	Acquisition	Match Group	Meetic	—	undisclosed
May 2011	Acquisition	Unilever	TRESemmé, VO5 and Simple +2	Alberto Culver	$3.7bn
Feb 2011	Acquisition	Match Group	OkCupid	—	$50m
Jan 2011	Acquisition	Comcast	NBC, Universal Pictures and Telemundo +1	—	$13.8bn
Jan 2011	Merger	IAG	British Airways and Iberia	—	undisclosed
2011	Acquisition	Puig	Jean Paul Gaultier	—	undisclosed
2011	Acquisition	Utz Brands	Zapp's	—	undisclosed

2010 (5)

Date	Type	Buyer	Assets	Seller	Value
May 2010	Acquisition	Booking Holdings	Rentalcars.com	—	undisclosed
Apr 2010	Acquisition	Heineken	Sol and Dos Equis	—	$7.6bn
Apr 2010	Acquisition	Richemont	Net-a-Porter	—	undisclosed
Mar 2010	Merger	Stanley Black & Decker	Black+Decker and DeWalt	Black & Decker Corporation	$4.5bn
Feb 2010	Acquisition	Kraft Foods	Cadbury	Cadbury plc	£11.5bn

2009 (5)

Date	Type	Buyer	Assets	Seller	Value
Dec 2009	Acquisition	Disney	Marvel	—	$4bn
Dec 2009	Acquisition	JBS	Pilgrim's	—	$2.8bn
Nov 2009	Acquisition	Suntory	Orangina	—	undisclosed
Nov 2009	Acquisition	Amazon	Zappos	—	$1.2bn
May 2009	Acquisition	Campari Group	Wild Turkey	—	$575m

2008 (11)

Date	Type	Buyer	Assets	Seller	Value
Nov 2008	Acquisition	AB InBev	Budweiser, Bud Light and Michelob Ultra	Anheuser-Busch	$52bn
Nov 2008	Acquisition	J.M. Smucker	Folgers	—	$3.3bn
Oct 2008	Acquisition	Mars	Extra, Orbit and Skittles +1	Wrigley	$23bn
Oct 2008	Acquisition	Sony	RCA Records	—	$1.2bn
Jul 2008	Acquisition	Pernod Ricard	Absolut	—	€5.63bn
Jun 2008	Acquisition	Tata Motors	Jaguar, Land Rover and Range Rover	Ford	$2.3bn
May 2008	Acquisition	LVMH	Hublot	—	undisclosed
Apr 2008	Acquisition	Heineken and Carlsberg	Strongbow and Kronenbourg 1664	—	£7.8bn
Mar 2008	Acquisition	Amazon	Audible	—	$300m
2008	Acquisition	Next	Lipsy	—	undisclosed
2008	Acquisition	SC Johnson	Mrs. Meyer's Clean Day	—	undisclosed

2007 (7)

Date	Type	Buyer	Assets	Seller	Value
Dec 2007	Acquisition	News Corp	Dow Jones and The Wall Street Journal	—	$5.6bn
Nov 2007	Acquisition	Booking Holdings	Agoda	—	undisclosed
Oct 2007	Acquisition	Danone	Aptamil and Nutricia	—	€12.3bn
Jul 2007	Acquisition	JBS	Swift	—	$1.4bn
Jun 2007	Acquisition	Coca-Cola	Smartwater and Vitaminwater	—	$4.1bn
May 2007	Acquisition	Mars	Nutro	—	undisclosed
2007	Acquisition	Richemont	Alaïa	—	undisclosed

2006 (8)

Date	Type	Buyer	Assets	Seller	Value
Nov 2006	Acquisition	Alphabet	YouTube	—	$1.65bn
Aug 2006	Acquisition	Church & Dwight	OxiClean	—	$325m
May 2006	Acquisition	Disney	Pixar	—	$7.4bn
May 2006	Acquisition	Colgate-Palmolive	Tom's of Maine	—	$100m
Apr 2006	Acquisition	Lactalis	Galbani	—	undisclosed
Mar 2006	Acquisition	Whirlpool	Maytag	—	$1.7bn
2006	Acquisition	Mars	Greenies	—	undisclosed
2006	Acquisition	Sega Sammy	Football Manager	—	undisclosed

2005 (6)

Date	Type	Buyer	Assets	Seller	Value
Nov 2005	Acquisition	PepsiCo	Stacy's	—	undisclosed
Oct 2005	Acquisition	Amer Sports	Salomon, Arc'teryx and Atomic	—	€485m
Oct 2005	Acquisition	Procter & Gamble	Gillette, Oral-B and Braun +1	The Gillette Company	$57bn
Sep 2005	Acquisition	Booking Holdings	Booking.com	—	$133m
Jul 2005	Acquisition	Pernod Ricard	Malibu, Beefeater and G.H. Mumm +1	—	£7.4bn
2005	Acquisition	Sega Sammy	Total War	—	undisclosed

2004 (5)

Date	Type	Buyer	Assets	Seller	Value
Jul 2004	Acquisition	Groupe SEB	All-Clad	—	$250m
Jun 2004	Acquisition	Helen of Troy	OXO (kitchenware)	—	$273m
Jun 2004	Acquisition	VF Corporation	Vans	—	$396m
May 2004	Acquisition	Colgate-Palmolive	meridol and elmex	—	undisclosed
2004	Acquisition	L'Oréal	shu uemura	—	undisclosed

2002 (4)

Date	Type	Buyer	Assets	Seller	Value
Jun 2002	Merger	J.M. Smucker	Jif	—	$840m
Apr 2002	Acquisition	Berkshire Hathaway	Fruit of the Loom	—	$835m
2002	Acquisition	Mars	Royal Canin	—	undisclosed
2002	Acquisition	OTB Group	Maison Margiela	—	undisclosed

2001 (4)

Date	Type	Buyer	Assets	Seller	Value
Oct 2001	Acquisition	General Mills	Pillsbury, Old El Paso and Häagen-Dazs (North America)	Diageo	$10.5bn
Oct 2001	Acquisition	Groupe SEB	Moulinex	—	undisclosed
Sep 2001	Acquisition	Church & Dwight	Trojan and First Response	—	$739m
Aug 2001	Acquisition	PepsiCo	Gatorade, Quaker and Quaker Chewy	Quaker Oats Company	$13.4bn

2000 (6)

Date	Type	Buyer	Assets	Seller	Value
Oct 2000	Acquisition	Unilever	Hellmann's, Knorr and Maizena	Bestfoods	$24.3bn
Aug 2000	Acquisition	Unilever	Ben & Jerry's	Ben & Jerry's Homemade	—
Jul 2000	Acquisition	Richemont	A. Lange & Söhne	—	undisclosed
May 2000	Acquisition	VF Corporation	The North Face	—	undisclosed
Mar 2000	Acquisition	Unilever	Colman's	—	—
2000	Acquisition	L'Oréal	Matrix	—	undisclosed

1999 (3)

Date	Type	Buyer	Assets	Seller	Value
Nov 1999	Acquisition	LVMH	Zenith	—	undisclosed
Sep 1999	Acquisition	LVMH	TAG Heuer	—	undisclosed
1999	Acquisition	LVMH	Krug	—	undisclosed

1998 (7)

Date	Type	Buyer	Assets	Seller	Value
Jul 1998	Acquisition	Volkswagen Group	Bentley	—	£430m
Jul 1998	Acquisition	Volkswagen Group	Lamborghini	—	$110m
Jul 1998	Acquisition	Mattel	American Girl	—	$700m
Jan 1998	Acquisition	Berkshire Hathaway	Dairy Queen	—	$585m
1998	Acquisition	Lindt & Sprüngli	Ghirardelli	—	undisclosed
1998	Acquisition	Puig	Nina Ricci	—	undisclosed
1998	Acquisition	SC Johnson	Ziploc	—	$1.2bn

1997 (5)

Date	Type	Buyer	Assets	Seller	Value
Oct 1997	Spin-off	Yum! Brands	KFC, Pizza Hut and Taco Bell	PepsiCo	—
May 1997	Acquisition	Mattel	Matchbox	—	$755m
Jan 1997	Acquisition	Sherwin-Williams	Minwax and Thompson's WaterSeal	—	$830m
1997	Acquisition	LVMH	Marc Jacobs	—	undisclosed
1997	Acquisition	Richemont	Panerai	—	undisclosed

1996 (2)

Date	Type	Buyer	Assets	Seller	Value
Jul 1996	Acquisition	LVMH	Celine	—	undisclosed
1996	Acquisition	Richemont	Vacheron Constantin	—	undisclosed

1995 (1)

Date	Type	Buyer	Assets	Seller	Value
1995	Acquisition	Puig	Carolina Herrera	—	undisclosed

1993 (4)

Date	Type	Buyer	Assets	Seller	Value
Nov 1993	Acquisition	Mattel	Fisher-Price	—	$1.1bn
1993	Acquisition	Coca-Cola	Thums Up, Limca and Maaza	—	undisclosed
1993	Acquisition	LVMH	Berluti	—	undisclosed
1993	Acquisition	Richemont	Dunhill	—	undisclosed

1991 (1)

Date	Type	Buyer	Assets	Seller	Value
Apr 1991	Acquisition	Volkswagen Group	Škoda	—	undisclosed

1989 (1)

Date	Type	Buyer	Assets	Seller	Value
Nov 1989	Acquisition	Sony	Sony Pictures and Columbia Pictures	—	$3.4bn

1988 (3)

Date	Type	Buyer	Assets	Seller	Value
Jan 1988	Acquisition	Sony	Sony Music and Columbia Records	—	$2bn
1988	Acquisition	LVMH	Givenchy	—	undisclosed
1988	Acquisition	LVMH	Ruinart	—	undisclosed

1986 (2)

Date	Type	Buyer	Assets	Seller	Value
Jun 1986	Acquisition	Volkswagen Group	SEAT	—	undisclosed
1986	Acquisition	Whirlpool	KitchenAid	—	undisclosed

1985 (2)

Date	Type	Buyer	Assets	Seller	Value
Jan 1985	Acquisition	Nestlé	Carnation	—	$3bn
1985	Acquisition	Richemont	Chloé	—	undisclosed

1981 (1)

Date	Type	Buyer	Assets	Seller	Value
Feb 1981	Acquisition	News Corp	The Times	—	undisclosed

1972 (1)

Date	Type	Buyer	Assets	Seller	Value
Jan 1972	Acquisition	Berkshire Hathaway	See's Candies	—	$25m

1966 (1)

Date	Type	Buyer	Assets	Seller	Value
1966	Acquisition	Volkswagen Group	Audi	—	undisclosed