Who owns each category?
Pick a category to see which companies control it, how concentrated it is, and the deals that got it there. Categories with too few tracked brands are not yet listed.
Apparel, footwear & accessories
Automotive
- Cars · Luxury cars, Mass-market cars, Sports & performance cars
- Motorcycles
Beverages
- Beer · Ale, Cider, Lager
- Coffee, tea & hot drinks · Coffee, Hot chocolate & malt drinks, Tea
- Soft drinks · Bottled water, Cola, Energy drinks, Juice & juice drinks, Other carbonated soft drinks, Ready-to-drink tea & coffee, Sports & hydration drinks
- Spirits · Brandy & cognac, Gin, Liqueurs & aperitifs, Rum, Tequila & mezcal, Vodka, Whisky & bourbon
- Wine & champagne · Champagne & sparkling wine, Still wine
Consumer health
- First aid & wound care
- Over-the-counter medicine · Cold, Digestive health, Pain relief
- Sexual wellness
Food
- Baby & infant food · Baby meals & snacks, Infant formula
- Bakery · Bread & buns, Cakes
- Breakfast cereal · Hot cereal & oats, Ready-to-eat cereal
- Condiments, sauces & seasonings · Cooking oils, Mayonnaise & dressings, Sauces & ketchup, Spices & seasonings, Sweet spreads & nut butters, Sweeteners
- Confectionery · Candy & sugar confectionery, Chocolate, Gum & mints
- Dairy & alternatives · Butter, Cheese, Milk & cream, Plant-based dairy, Yogurt
- Fresh produce
- Frozen food · Frozen meals & pizza, Ice cream
- Meals & meal components · Baking mixes & ingredients, Canned & shelf-stable meals, Pasta, Soup
- Meat, poultry & seafood · Fresh meat & poultry, Plant-based meat, Processed & packaged meat
- Nutrition & supplements · Protein & sports nutrition, Vitamins & supplements
- Snacks · Cookies & crackers, Nuts & seeds, Salty snacks, Snack bars
Home care
Home, garden & DIY
Internet & digital
Media & entertainment
- Film & television · Film studios, Television networks
- Franchises & parks
- Live & sport
- Music · Record labels
- Publishing · Newspapers & magazines
- Radio & audio
Personal care & beauty
- Baby care
- Bath, soap & hand care · Bar soap & body wash
- Cosmetics & fragrance · Fragrance, Makeup
- Deodorants, shaving & grooming · Deodorant & antiperspirant, Men's grooming, Shaving & razors
- Feminine care & incontinence · Feminine care
- Hair care · Hair colour & styling, Shampoo & conditioner
- Oral care · Toothpaste & toothbrushes
- Skin care · Body care & lotions, Dermocosmetics & clinical skin care, Facial skin care
- Tissue & paper hygiene · Diapers & baby wipes, Facial tissue & toilet paper