Who owns the athletic footwear brands?
18 athletic footwear brands tracked here are owned by 15 companies; the three largest owners, ASICS, Nike and New Balance, control 6 of them (33%) as of Sep 2026.
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18
brands
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15
owning companies
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33%
held by top 3 owners
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2
foreign-owned brands · origin ≠ owner HQ
Biggest owners of athletic footwear brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | ASICS | 🇯🇵 Japan | 2 | ASICS, Onitsuka Tiger |
| 2 | Nike | 🇺🇸 United States | 2 | Jordan Brand, Nike |
| 3 | New Balance | 🇺🇸 United States | 2 | New Balance, Warrior |
| 4 | Anta Sports | 🇨🇳 China | 1 | ANTA |
| 5 | Adidas | 🇩🇪 Germany | 1 | Adidas |
| 6 | VF Corporation | 🇺🇸 United States | 1 | Altra |
| 7 | Berkshire Hathaway | 🇺🇸 United States | 1 | Brooks Running |
| 8 | Acushnet | 🇺🇸 United States | 1 | FootJoy |
| 9 | Deckers Brands | 🇺🇸 United States | 1 | HOKA |
| 10 | Decathlon | 🇫🇷 France | 1 | Kalenji |
| 11 | Puma | 🇩🇪 Germany | 1 | Puma |
| 12 | Authentic Brands | 🇺🇸 United States | 1 | Reebok |
| 13 | Wolverine Worldwide | 🇺🇸 United States | 1 | Saucony |
| 14 | Skechers | 🇺🇸 United States | 1 | Skechers |
| 15 | Under Armour | 🇺🇸 United States | 1 | UA HOVR |