Under Armour: brands it owns and its ownership tree
Under Armour (NYSE: UAA) is a publicly listed company headquartered in Baltimore, Maryland, United States that owns 2 consumer brands.[1]
Under Armour was founded in 1996 by a University of Maryland football player who was tired of cotton shirts soaking through under pads, and built the business on moisture-wicking synthetic base layers sold first to team equipment managers.
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brands owned
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Company facts
- Legal name
- Under Armour, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Baltimore, Maryland, United States
- Founded
- 1996
- Tickers
- NYSE: UAA
- SEC CIK
- 0001336917
- Wikidata
- Q2041997
- Website
- about.underarmour.com
- Last verified
- · 1 sources
Under Armour in numbers
- Under Armour owns 2 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 2 brands.[1]
Everything Under Armour owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Latest news about Under Armour
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Frequently asked questions
What brands does Under Armour own?
Under Armour owns 2 consumer brands tracked here, including Under Armour and UA HOVR.
Is Under Armour an American company?
Yes. Under Armour is headquartered in Baltimore, Maryland, United States and was founded in 1996.
Who owns Under Armour?
Under Armour is a publicly listed company owned by its shareholders; it trades as UAA on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Under Armour, Inc. Annual Report on Form 10-K filed 2026-05-19 — SEC EDGAR, SEC Form 10-K, published 19 May 2026; retrieved 6 September 2026.
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