Who owns this brand?
The parent company behind 3,448 consumer brands, with acquisition dates, prices, previous owners and the full ownership tree. Every fact cites a primary filing.
Try: Ben & Jerry's, Wella Professionals, Aveeno, Band-Aid, Froot Loops
Dataset size
3,448
brand pages
604
parent companies & owners
301
acquisitions, spin-offs & divestitures
22
merger-control decisions
Data as of . How ownership is determined · Download the dataset (CC BY 4.0)
What the data shows
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127
127 companies own half of the 3,368 brands on Brandtree. The other half is spread across 420 owners.
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59%
59% of British brands on Brandtree are owned by a company based outside the country, against 5% of Japanese brands.
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83
83 brands on Brandtree have a different owner from a year ago. The largest single move took 14 brands from Unilever to The Magnum Ice Cream Company.
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45%
Three companies own 45% of the 55 automotive brands on Brandtree: Stellantis, Volkswagen Group and Geely.
The biggest brand owners
- Unilever · 🇬🇧 United Kingdom
- Procter & Gamble · 🇺🇸 United States
- Nestlé · 🇨🇭 Switzerland
- Mars · 🇺🇸 United States
- PepsiCo · 🇺🇸 United States
- Mondelēz · 🇺🇸 United States
- Coca-Cola · 🇺🇸 United States
- Diageo · 🇬🇧 United Kingdom
- Indofood · 🇮🇩 Indonesia
- AB InBev · 🇧🇪 Belgium
- L'Oréal · 🇫🇷 France
- Kraft Heinz · 🇺🇸 United States
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Recent deals
- Danone acquires Huel Acquisition
- G-III Apparel Group and WHP Global acquire Marc Jacobs Acquisition
- PIF, Silver Lake and Affinity Partners acquire EA Acquisition
- eBay acquires Depop Acquisition
- Henkel acquires OLAPLEX Acquisition
- Prestige Consumer Healthcare acquires Breathe Right Acquisition
- Unilever acquires Grüns Acquisition
- Church & Dwight acquires Miss Mouth's Messy Eater Acquisition
Recently changed
Ownership changes are logged nightly. See the changelog or subscribe to the RSS feed.