Froot Loops is owned by Ferrero (Italy) through its subsidiary WK Kellogg Co, which was separated from Kellanova on 2 October 2023.[1][1] Before WK Kellogg Co, Froot Loops was owned by Kellanova to 2023.[2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Froot Loops launched in 1963 with Toucan Sam, and although the rings come in several colours they are all the same flavour, a fact confirmed by the manufacturer and by repeated blind tests. Its formulation and colouring differ between countries because of varying rules on artificial dyes.
Ferrero bought all of WK Kellogg Co for $23.00 a share in cash, a total enterprise value of $3.1 billion, completing the deal on 26 September 2025 a week after WK Kellogg shareowners approved it. WK Kellogg Co became a wholly owned subsidiary and left the New York Stock Exchange, so the North American rights to Corn Flakes, Frosted Flakes and Rice Krispies now sit with an Italian family-owned group while Kellanova, owned by Mars, holds the same cereals elsewhere.
The Kellogg Company split into two listed companies: the global snacking business renamed itself Kellanova and kept Pringles and the international cereal brands, while the North American cereal business was spun off as WK Kellogg Co with the Battle Creek headquarters.
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Frequently asked questions
Who is the parent company of Froot Loops?
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The parent company of Froot Loops is Ferrero, a family-owned company headquartered in Italy. Froot Loops sits under Ferrero's subsidiary WK Kellogg Co.
Is Froot Loops American or Italian?
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Froot Loops originated in the United States in 1963, but it is owned today by Ferrero, which is headquartered in Italy. So Froot Loops is an American-origin brand under Italian ownership.
Since when has WK Kellogg Co owned Froot Loops?
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WK Kellogg Co has owned Froot Loops since 2 October 2023. Ferrero has held WK Kellogg Co since 26 September 2025.
Who owned Froot Loops before Ferrero?
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Before Ferrero, Froot Loops was owned by Kellanova until 2023.
Is Froot Loops still owned by Ferrero?
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Yes. As of 16 September 2026, Froot Loops is still owned by Ferrero. The ownership record was last checked against primary sources on that date.
Sources (5) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.