Who owns the breakfast cereal brands?
26 breakfast cereal brands tracked here are owned by 7 companies; the three largest owners, General Mills, Post Holdings and WK Kellogg Co, control 18 of them (69%) as of Sep 2026.
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26
brands
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7
owning companies
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69%
held by top 3 owners
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5
foreign-owned brands · origin ≠ owner HQ
Biggest owners of breakfast cereal brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | General Mills | 🇺🇸 United States | 7 | Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Lucky Charms and 2 more |
| 2 | Post Holdings | 🇺🇸 United States | 6 | Grape-Nuts, Honey Bunches of Oats, Malt-O-Meal, Pebbles, Post Raisin Bran and 1 more |
| 3 | WK Kellogg Co | 🇺🇸 United States | 5 | Froot Loops, Frosted Flakes, Kellogg's Corn Flakes, Raisin Bran, Rice Krispies |
| 4 | Kellanova | 🇺🇸 United States | 4 | Crunchy Nut, Extra, Special K, Tresor |
| 5 | Nestlé | 🇨🇭 Switzerland | 2 | Chocapic, Fitness |
| 6 | Associated British Foods | 🇬🇧 United Kingdom | 1 | Jordans |
| 7 | PepsiCo | 🇺🇸 United States | 1 | Quaker |