Who owns the breakfast cereal brands?
37 breakfast cereal brands tracked here are owned by 18 companies; the three largest owners, General Mills, Post Holdings and Ferrero, control 18 of them (49%) as of Sep 2026.
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37
brands
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18
owning companies
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49%
held by top 3 owners
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11
foreign-owned brands · origin ≠ owner HQ
Biggest owners of breakfast cereal brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | General Mills | 🇺🇸 United States | 7 | Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Lucky Charms and 2 more |
| 2 | Post Holdings | 🇺🇸 United States | 6 | Grape-Nuts, Honey Bunches of Oats, Malt-O-Meal, Pebbles, Post Raisin Bran and 1 more |
| 3 | Ferrero | 🇮🇹 Italy | 5 | Froot Loops, Frosted Flakes, Kellogg's Corn Flakes, Raisin Bran, Rice Krispies |
| 4 | Mars | 🇺🇸 United States | 4 | Crunchy Nut, Extra, Special K, Tresor |
| 5 | Nestlé | 🇨🇭 Switzerland | 2 | Chocapic, Fitness |
| 6 | Atlantic Grupa | 🇭🇷 Croatia | 1 | Boom Box |
| 7 | B&G Foods | 🇺🇸 United States | 1 | Cream of Wheat |
| 8 | Mayora | 🇮🇩 Indonesia | 1 | Energen |
| 9 | Unga Group | 🇰🇪 Kenya | 1 | Famila |
| 10 | Calbee | 🇯🇵 Japan | 1 | Frugra |
| 11 | M. Dias Branco | 🇧🇷 Brazil | 1 | Jasmine |
| 12 | Associated British Foods | 🇬🇧 United Kingdom | 1 | Jordans |
| 13 | Tiger Brands | 🇿🇦 South Africa | 1 | Jungle Oats |
| 14 | Orion | 🇰🇷 South Korea | 1 | Market O Nature |
| 15 | RCL FOODS | 🇿🇦 South Africa | 1 | Monati |
| 16 | PepsiCo | 🇺🇸 United States | 1 | Quaker |
| 17 | Carozzi | 🇨🇱 Chile | 1 | Tres Ositos |
| 18 | Podravka | 🇭🇷 Croatia | 1 | Čokolino |