Who owns Extra?
Extra is owned by Mars (the United States) through its subsidiary Kellanova.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Mars, Incorporated via Kellanova reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, McLean, Virginia
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1993
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Last verified
- · 1 sources
About Extra
Extra is a clustered granola cereal sold across Europe, positioned above the standard flake ranges on price and ingredients. It sits alongside Crunchy Nut and Special K in Kellanova's international cereal portfolio. Kellanova holds the Kellogg's cereal brands outside North America, where the separate company WK Kellogg Co sells them instead.
Ownership timeline of Extra
Where Extra sits in Mars
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Kellanova · 10 brands
Open the full Mars ownership tree →
Other brands owned by Mars in food
Latest news about Extra
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Extra?
The parent company of Extra is Mars, a family-owned company headquartered in the United States. Extra sits under Mars' subsidiary Kellanova.
Is Extra British or American?
Extra originated in the United Kingdom in 1993, but it is owned today by Mars, which is headquartered in the United States. So Extra is a British-origin brand under American ownership.
Is Extra still owned by Mars?
Yes. As of 16 September 2026, Extra is still owned by Mars. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 18 September 2026.
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