Ben's Original is a parboiled rice brand launched in 1943, using a process that drives nutrients into the grain before milling. Mars renamed it from Uncle Ben's in 2020 and removed the image of an elderly Black man after criticism that the branding drew on a servant stereotype.
Mars renamed Uncle Ben's to Ben's Original and removed the image of an elderly Black man from the packaging, after criticism during the 2020 racial justice protests that the branding drew on a servant stereotype.
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Official recalls involving Ben's Original products
3 recall notices from government regulators matched to Ben's Original.
Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
Reason given: Possible presence of stones in product
Recalling firm: MARS FOODS US
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Ben's Original?
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The parent company of Ben's Original is Mars, a family-owned company headquartered in the United States.
Is Ben's Original American?
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Yes. Ben's Original originated in the United States in 1943 and its owner, Mars, is also headquartered in the United States.
When did Mars buy Ben's Original?
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Mars completed its acquisition of Ben's Original on 23 September 2020, after announcing the deal on 17 June 2020.
Is Ben's Original still owned by Mars?
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Yes. As of 16 September 2026, Ben's Original is still owned by Mars. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.