Greenies is owned by Mars (the United States), which acquired the brand in 2006.[1][2] Greenies was founded in 1996 in the United States and was independent until 2006.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Greenies are dental chews shaped like toothbrushes, developed after a dog owner noticed his pet's bad breath, and they are the largest dental treat brand for dogs. Mars acquired the business in 2006. The chews are accepted by the Veterinary Oral Health Council for reducing plaque, which is unusual for a product sold as a treat.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Mars acquired S&M NuTec, maker of Greenies dental chews, which are shaped like toothbrushes and were developed after a dog owner grew tired of his pet's breath. They are accepted by the Veterinary Oral Health Council for reducing plaque, unusual for a product sold as a treat. Only the year is documented here.
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The parent company of Greenies is Mars, a family-owned company headquartered in the United States.
Yes. Greenies originated in the United States in 1996 and its owner, Mars, is also headquartered in the United States.
Mars completed its acquisition of Greenies in 2006, after announcing the deal in 2006. The price was not disclosed.
Greenies was an independent company from its founding in 1996 until Mars acquired it in 2006.
Yes. As of 16 September 2026, Greenies is still owned by Mars. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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