Who owns KIND?
KIND is owned by Mars (the United States), which has owned the brand since 1 November 2020.[1] KIND was founded in 2004 in the United States and was independent until 2020.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Mars, Incorporated reported
- Owned since
- Previous owner
- Independent (2004–2020)
- Owner HQ
- 🇺🇸 United States, McLean, Virginia
- Origin
- 🇺🇸 United States
- Founded
- 2004
- Category
- Food › Snacks › Snack bars
- Last verified
- · 1 sources
About KIND
KIND makes nut and fruit bars sold in transparent wrappers so buyers can see the whole ingredients, a deliberate contrast to the opaque packaging standard in the category. Mars took a minority stake in 2017 and acquired the company outright in 2020.
Ownership timeline of KIND
Where KIND sits in Mars
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Mars in food
Latest news about KIND
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Frequently asked questions
Who is the parent company of KIND?
The parent company of KIND is Mars, a family-owned company headquartered in the United States.
Is KIND American?
Yes. KIND originated in the United States in 2004 and its owner, Mars, is also headquartered in the United States.
Since when has Mars owned KIND?
Mars has owned KIND since 1 November 2020.
Who owned KIND before Mars?
KIND was an independent company from its founding in 2004 until Mars acquired it in 2020.
Is KIND still owned by Mars?
Yes. As of 6 September 2026, KIND is still owned by Mars. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mars, Incorporated — our brands — Mars, Incorporated, Official document; retrieved 6 September 2026.
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