Quaker Chewy is owned by PepsiCo (the United States, NASDAQ: PEP), which acquired the brand on 2 August 2001 from Quaker Oats Company.[1][2] Before PepsiCo, Quaker Chewy was owned by Quaker Oats Company from 1986 to 2001.[2]
Quaker Chewy granola bars have been sold since 1986 and helped create the soft granola bar category, which competed with harder, crunchier bars by targeting school lunch boxes. The brand came to PepsiCo with The Quaker Oats Company in 2001 and remains a leading bar brand in North America.
PepsiCo acquired The Quaker Oats Company in an all-stock merger, primarily to obtain Gatorade, which gave it the leading position in sports drinks. The Federal Trade Commission cleared the deal after a split vote, with a consent order restricting distribution arrangements.