Brandtree

Who owns Juicy Fruit?

Juicy Fruit is owned by Mars (the United States).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Mars, Incorporated reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, McLean, Virginia
Origin
🇺🇸 United States
Founded
1893
Category
FoodConfectioneryGum & mints
Last verified
· 1 sources

About Juicy Fruit

Juicy Fruit was launched in 1893, months before Wrigley's Spearmint, and its flavour has never been publicly identified with any particular fruit. It is one of the longest continuously sold confectionery products in the United States. Mars owns it through its purchase of Wrigley in 2008, a deal financed in part by Berkshire Hathaway.

Ownership timeline of Juicy Fruit

Owners of Juicy Fruit from 1893 to 2026 Mars 1893–present Mars 1900192019401960198020002020
  1. 1893 – present Mars [1] reported

Where Juicy Fruit sits in Mars

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Juicy Fruit sits in Mars Tree of 32 brands under Mars. Mars Juicy Fruit Altoids Banfield Pet Hospital Ben's Original Bounty Celebrations and 26 more

Open the full Mars ownership tree →

Other brands owned by Mars in food

See the full Mars brand portfolio (32) →

Latest news about Juicy Fruit

No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Juicy Fruit?

The parent company of Juicy Fruit is Mars, a family-owned company headquartered in the United States.

Is Juicy Fruit American?

Yes. Juicy Fruit originated in the United States in 1893 and its owner, Mars, is also headquartered in the United States.

Is Juicy Fruit still owned by Mars?

Yes. As of 6 September 2026, Juicy Fruit is still owned by Mars. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Mars, Incorporated — our brands — Mars, Incorporated, Official document; retrieved 6 September 2026.

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