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Who owns Crunchy Nut?

Crunchy Nut is owned by Mars (the United States) through its subsidiary Kellanova.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Mars, Incorporated via Kellanova reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, McLean, Virginia
Origin
🇬🇧 United Kingdom
Founded
1980
Category
Food › Breakfast cereal › Ready-to-eat cereal
Last verified
· 4 sources

About Crunchy Nut

Crunchy Nut is a honey and peanut cornflake cereal launched in 1980 and sold mainly in the United Kingdom, where its advertising built on the idea that it was so good adults would sneak downstairs at night to eat it. It is among the largest cereal brands in Britain.

Ownership timeline of Crunchy Nut

Owners of Crunchy Nut over 1980 to 2026 Mars start not recorded–present Mars (start not recorded) 19801990200020102020
  1. ? – present Mars via Kellanova [1] reported

Where Crunchy Nut sits in Mars

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Crunchy Nut sits in Mars Tree of 42 brands under Mars. Mars Kellanova Crunchy Nut Cheez-It Eggo Extra Nutri-Grain Pop-Tarts and 4 more Altoids Banfield Pet Hospital Ben's Original Bounty Celebrations Cesar and 26 more

Open the full Mars ownership tree →

Other brands owned by Mars in food

See the full Mars brand portfolio (42) →

Deals involving Crunchy Nut

Acquisition closed

Mars acquires Kellanova, Pringles, Cheez-It, Pop-Tarts, RXBAR, Nutri-Grain, Special K and Crunchy Nut

Mars agreed in August 2024 to buy Kellanova for $83.50 a share in cash, a total enterprise value of $35.9 billion including assumed net leverage, and completed the purchase on 11 December 2025 after the last regulatory approvals arrived three days earlier. Kellanova became a wholly owned subsidiary of Mars and its shares left the New York Stock Exchange. The brands did not change hands individually: Pringles, Cheez-It, Pop-Tarts, RXBAR and the international Kellogg cereals stay with Kellanova, which is now a private family-owned company's snacking arm rather than a listed business.

Value
$35.9bn
Buyer
Mars
Seller
public shareholders
Regulatory
None recorded

Latest news about Crunchy Nut

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Crunchy Nut?

The parent company of Crunchy Nut is Mars, a family-owned company headquartered in the United States. Crunchy Nut sits under Mars' subsidiary Kellanova.

Is Crunchy Nut British or American?

Crunchy Nut originated in the United Kingdom in 1980, but it is owned today by Mars, which is headquartered in the United States. So Crunchy Nut is a British-origin brand under American ownership.

Is Crunchy Nut still owned by Mars?

Yes. As of 16 September 2026, Crunchy Nut is still owned by Mars. The ownership record was last checked against primary sources on that date.

Sources (4) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 18 September 2026.
  2. [2] Mars Completes Acquisition of Kellanova — Mars, Incorporated, Official press release, published 11 December 2025; retrieved 16 September 2026.
  3. [3] Kellanova Form 8-K - completion of the merger with Mars, Incorporated — SEC EDGAR, SEC Form 8-K, published 11 December 2025; retrieved 16 September 2026.
  4. [4] Kellanova Form 8-K Exhibit 99.4 - Mars to acquire Kellanova — SEC EDGAR, SEC Form 8-K, published 14 August 2024; retrieved 16 September 2026.

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