Who owns Eggo?
Eggo is owned by Mars (the United States) through its subsidiary Kellanova.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Mars, Incorporated via Kellanova reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, McLean, Virginia
- Origin
- 🇺🇸 United States
- Founded
- 1953
- Category
- Food › Frozen food › Frozen meals & pizza
- Last verified
- · 1 sources
About Eggo
Eggo frozen waffles were created in 1953 by brothers who had already invented a machine to make them, and the advertising line about leggo my Eggo has run since 1972. WK Kellogg Co holds the brand in North America. Its appearance as a plot element in the television series Stranger Things produced a measurable sales increase decades after launch.
Ownership timeline of Eggo
Where Eggo sits in Mars
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Kellanova · 10 brands
Open the full Mars ownership tree →
Other brands owned by Mars in food
Latest news about Eggo
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Eggo?
The parent company of Eggo is Mars, a family-owned company headquartered in the United States. Eggo sits under Mars' subsidiary Kellanova.
Is Eggo American?
Yes. Eggo originated in the United States in 1953 and its owner, Mars, is also headquartered in the United States.
Is Eggo still owned by Mars?
Yes. As of 16 September 2026, Eggo is still owned by Mars. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 18 September 2026.
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