Who owns Bounty?
Bounty is owned by Mars (the United States).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Mars, Incorporated reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, McLean, Virginia
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1951
- Category
- Food › Confectionery › Chocolate
- Last verified
- · 1 sources
About Bounty
Bounty is a coconut-filled chocolate bar launched in 1951 and sold in both milk and dark chocolate versions, with advertising set on tropical beaches for most of its life. The identically named paper towel brand sold in North America is an unrelated Procter & Gamble product.
Ownership timeline of Bounty
Where Bounty sits in Mars
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mars ownership tree →
Other brands owned by Mars in food
Latest news about Bounty
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Bounty?
The parent company of Bounty is Mars, a family-owned company headquartered in the United States.
Is Bounty owned by Procter & Gamble?
No. Bounty is owned by Mars, not Procter & Gamble.
Is Bounty British or American?
Bounty originated in the United Kingdom in 1951, but it is owned today by Mars, which is headquartered in the United States. So Bounty is a British-origin brand under American ownership.
Is Bounty still owned by Mars?
Yes. As of 6 September 2026, Bounty is still owned by Mars. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mars, Incorporated — our brands — Mars, Incorporated, Official document; retrieved 6 September 2026.
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