Baby Ruth is owned by Ferrero (Italy), which acquired the brand on 31 March 2018 from Nestlé.[1][1] Before Ferrero, Baby Ruth was owned by Nestlé from 1990 to 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Baby Ruth is an American candy bar dating to 1921, its maker claiming it was named for President Grover Cleveland's daughter rather than the baseball player, an assertion widely read as a way of avoiding paying for an endorsement. Ferrero acquired it from Nestlé in 2018.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Nestlé sold its United States confectionery business, including Butterfinger, Baby Ruth, Crunch and around twenty other brands, to Ferrero. Nestlé kept its confectionery businesses in every other market.
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The parent company of Baby Ruth is Ferrero, a family-owned company headquartered in Italy.
Baby Ruth originated in the United States in 1921, but it is owned today by Ferrero, which is headquartered in Italy. So Baby Ruth is an American-origin brand under Italian ownership.
Ferrero completed its acquisition of Baby Ruth on 31 March 2018, after announcing the deal on 16 January 2018.
Before Ferrero, Baby Ruth was owned by Nestlé from 1990 until 2018.
Yes. As of 6 September 2026, Baby Ruth is still owned by Ferrero. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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