Brandtree

Who owns Laffy Taffy?

Laffy Taffy is owned by Ferrero (Italy) through its subsidiary Ferrara.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Ferrero Group via Ferrara reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇮🇹 Italy, Alba
Origin
🇺🇸 United States
Founded
1970
Category
FoodConfectioneryCandy & sugar confectionery
Last verified
· 1 sources

About Laffy Taffy

Laffy Taffy is a stretched taffy bar whose wrappers carry jokes submitted by children, a device that has run since the 1970s and is the feature most people remember. Ferrara holds the brand in the United States. The jokes are credited to the children who sent them in, giving the wrapper a small following of its own.

Ownership timeline of Laffy Taffy

Owners of Laffy Taffy from 1970 to 2026 Ferrero 1970–present Ferrero 197019801990200020102020
  1. 1970 – present Ferrero via Ferrara [1] reported

Where Laffy Taffy sits in Ferrero

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Laffy Taffy sits in Ferrero Tree of 18 brands under Ferrero. Ferrero Ferrara Laffy Taffy Bottle Caps Brach's Nerds SweeTarts Trolli Baby Ruth Blue Bunny Butterfinger Crunch Famous Amos Ferrero Rocher and 6 more

Open the full Ferrero ownership tree →

Other brands owned by Ferrero in food

See the full Ferrero brand portfolio (18) →

Latest news about Laffy Taffy

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Frequently asked questions

Who is the parent company of Laffy Taffy?

The parent company of Laffy Taffy is Ferrero, a family-owned company headquartered in Italy. Laffy Taffy sits under Ferrero's subsidiary Ferrara.

Is Laffy Taffy American or Italian?

Laffy Taffy originated in the United States in 1970, but it is owned today by Ferrero, which is headquartered in Italy. So Laffy Taffy is an American-origin brand under Italian ownership.

Is Laffy Taffy still owned by Ferrero?

Yes. As of 6 September 2026, Laffy Taffy is still owned by Ferrero. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Ferrara Candy Company — our brands — Ferrara Candy Company, Official document; retrieved 6 September 2026.

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