Who owns SweeTarts?
SweeTarts is owned by Ferrero (Italy) through its subsidiary Ferrara.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Ferrero Group via Ferrara reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇮🇹 Italy, Alba
- Origin
- 🇺🇸 United States
- Founded
- 1963
- Category
- Food › Confectionery › Candy & sugar confectionery
- Last verified
- · 1 sources
About SweeTarts
SweeTarts were created in 1963 by the maker of Pixy Stix, who wanted a less messy way to sell the same sweet-sour powder, and pressed it into tablets. Ferrara acquired the brand with Nestlé's United States candy business in 2018.
Ownership timeline of SweeTarts
Where SweeTarts sits in Ferrero
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ferrero ownership tree →
Other brands owned by Ferrero in food
Latest news about SweeTarts
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of SweeTarts?
The parent company of SweeTarts is Ferrero, a family-owned company headquartered in Italy. SweeTarts sits under Ferrero's subsidiary Ferrara.
Is SweeTarts American or Italian?
SweeTarts originated in the United States in 1963, but it is owned today by Ferrero, which is headquartered in Italy. So SweeTarts is an American-origin brand under Italian ownership.
Is SweeTarts still owned by Ferrero?
Yes. As of 16 September 2026, SweeTarts is still owned by Ferrero. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ferrara Candy Company — our brands — Ferrara Candy Company, Official document; retrieved 16 September 2026.
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