Rice Krispies is owned by WK Kellogg Co (the United States, NYSE: KLG), which was separated from Kellanova on 2 October 2023.[1][1] Before WK Kellogg Co, Rice Krispies was owned by Kellanova to 2023.[2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Rice Krispies launched in 1928, made by cooking rice grains so they collapse and then puff, leaving thin walls that crackle when milk is added. Snap, Crackle and Pop first appeared in the 1930s, and the marshmallow treat recipe printed on the box in 1939 became a fixture of American home baking.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Ferrero agreed to acquire WK Kellogg Co for $23 per share in cash, which would move the North American rights to Corn Flakes, Frosted Flakes and Rice Krispies to the Italian family-owned group.
The Kellogg Company split into two listed companies: the global snacking business renamed itself Kellanova and kept Pringles and the international cereal brands, while the North American cereal business was spun off as WK Kellogg Co with the Battle Creek headquarters.
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The parent company of Rice Krispies is WK Kellogg Co, a publicly listed company headquartered in the United States.
Yes. Rice Krispies originated in the United States in 1928 and its owner, WK Kellogg Co, is also headquartered in the United States.
WK Kellogg Co has owned Rice Krispies since 2 October 2023.
Before WK Kellogg Co, Rice Krispies was owned by Kellanova until 2023.
Yes. As of 6 September 2026, Rice Krispies is still owned by WK Kellogg Co. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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