Crunch is owned by Ferrero (Italy), which acquired the brand on 31 March 2018 from Nestlé.[1][1] Before Ferrero, Crunch was owned by Nestlé from 1928 to 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Crunch is a crisped rice chocolate bar introduced in 1928 by Nestlé in the United States, one of the earliest chocolate bars to use puffed cereal for texture. Ferrero acquired the American rights in 2018, while Nestlé retained the brand in other markets.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Nestlé sold its United States confectionery business, including Butterfinger, Baby Ruth, Crunch and around twenty other brands, to Ferrero. Nestlé kept its confectionery businesses in every other market.
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The parent company of Crunch is Ferrero, a family-owned company headquartered in Italy.
Crunch originated in the United States in 1928, but it is owned today by Ferrero, which is headquartered in Italy. So Crunch is an American-origin brand under Italian ownership.
Ferrero completed its acquisition of Crunch on 31 March 2018, after announcing the deal on 16 January 2018.
Before Ferrero, Crunch was owned by Nestlé from 1928 until 2018.
Yes. As of 6 September 2026, Crunch is still owned by Ferrero. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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