Frosted Flakes is owned by WK Kellogg Co (the United States, NYSE: KLG), which was separated from Kellanova on 2 October 2023.[1][1] Before WK Kellogg Co, Frosted Flakes was owned by Kellanova to 2023.[2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Frosted Flakes launched in 1952 with Tony the Tiger, chosen over a kangaroo, an elephant and a gnu in the original mascot selection. It is sold as Frosties in the United Kingdom and much of Europe. WK Kellogg Co holds it in North America and Kellanova elsewhere.
Ferrero agreed to acquire WK Kellogg Co for $23 per share in cash, which would move the North American rights to Corn Flakes, Frosted Flakes and Rice Krispies to the Italian family-owned group.
The Kellogg Company split into two listed companies: the global snacking business renamed itself Kellanova and kept Pringles and the international cereal brands, while the North American cereal business was spun off as WK Kellogg Co with the Battle Creek headquarters.
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Frequently asked questions
Who is the parent company of Frosted Flakes?
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The parent company of Frosted Flakes is WK Kellogg Co, a publicly listed company headquartered in the United States.
Is Frosted Flakes American?
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Yes. Frosted Flakes originated in the United States in 1952 and its owner, WK Kellogg Co, is also headquartered in the United States.
Since when has WK Kellogg Co owned Frosted Flakes?
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WK Kellogg Co has owned Frosted Flakes since 2 October 2023.
Who owned Frosted Flakes before WK Kellogg Co?
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Before WK Kellogg Co, Frosted Flakes was owned by Kellanova until 2023.
Is Frosted Flakes still owned by WK Kellogg Co?
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Yes. As of 6 September 2026, Frosted Flakes is still owned by WK Kellogg Co. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.