Brandtree

Who owns Frosted Flakes?

Frosted Flakes is owned by WK Kellogg Co (the United States, NYSE: KLG), which was separated from Kellanova on 2 October 2023.[1][1] Before WK Kellogg Co, Frosted Flakes was owned by Kellanova to 2023.[2]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
WK Kellogg Co reported
Owned since
· deal details
Previous owner
Kellanova (?–2023)
Owner HQ
🇺🇸 United States, Battle Creek, Michigan
Origin
🇺🇸 United States
Founded
1952
Category
FoodBreakfast cerealReady-to-eat cereal
Parent ticker
NYSE: KLG
Last verified
· 2 sources

About Frosted Flakes

Frosted Flakes launched in 1952 with Tony the Tiger, chosen over a kangaroo, an elephant and a gnu in the original mascot selection. It is sold as Frosties in the United Kingdom and much of Europe. WK Kellogg Co holds it in North America and Kellanova elsewhere.

Ownership timeline of Frosted Flakes

Owners of Frosted Flakes from 1952 to 2026 Kellanova 1952–2023; WK Kellogg Co 2023–present Kellanova 1960197019801990200020102020
  1. 1952 – 2023 Kellanova separated out 2 October 2023 [2] reported North American rights only; Kellanova retains the brand outside North America.
  2. 2023 – present WK Kellogg Co separated 2 October 2023 [1][1] reported

Where Frosted Flakes sits in WK Kellogg Co

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Frosted Flakes sits in WK Kellogg Co Tree of 5 brands under WK Kellogg Co. WK Kellogg Co Frosted Flakes Froot Loops Kellogg's Corn Flakes Raisin Bran Rice Krispies

Open the full WK Kellogg Co ownership tree →

Other brands owned by WK Kellogg Co in food

See the full WK Kellogg Co brand portfolio (5) →

Deals involving Frosted Flakes

Latest news about Frosted Flakes

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Frequently asked questions

Who is the parent company of Frosted Flakes?

The parent company of Frosted Flakes is WK Kellogg Co, a publicly listed company headquartered in the United States.

Is Frosted Flakes American?

Yes. Frosted Flakes originated in the United States in 1952 and its owner, WK Kellogg Co, is also headquartered in the United States.

Since when has WK Kellogg Co owned Frosted Flakes?

WK Kellogg Co has owned Frosted Flakes since 2 October 2023.

Who owned Frosted Flakes before WK Kellogg Co?

Before WK Kellogg Co, Frosted Flakes was owned by Kellanova until 2023.

Is Frosted Flakes still owned by WK Kellogg Co?

Yes. As of 6 September 2026, Frosted Flakes is still owned by WK Kellogg Co. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] WK Kellogg Co Annual Report 2024 — WK Kellogg Co, Annual report, published 25 February 2025; retrieved 6 September 2026.
  2. [2] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 6 September 2026.

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