Who owns the ready-to-eat cereal brands?
28 ready-to-eat cereal brands tracked here are owned by 10 companies; the three largest owners, General Mills, Ferrero and Post Holdings, control 17 of them (61%) as of Sep 2026.
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28
brands
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10
owning companies
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61%
held by top 3 owners
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10
foreign-owned brands · origin ≠ owner HQ
Biggest owners of ready-to-eat cereal brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | General Mills | 🇺🇸 United States | 7 | Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Lucky Charms and 2 more |
| 2 | Ferrero | 🇮🇹 Italy | 5 | Froot Loops, Frosted Flakes, Kellogg's Corn Flakes, Raisin Bran, Rice Krispies |
| 3 | Post Holdings | 🇺🇸 United States | 5 | Grape-Nuts, Honey Bunches of Oats, Pebbles, Post Raisin Bran, Weetabix |
| 4 | Mars | 🇺🇸 United States | 4 | Crunchy Nut, Extra, Special K, Tresor |
| 5 | Nestlé | 🇨🇭 Switzerland | 2 | Chocapic, Fitness |
| 6 | Calbee | 🇯🇵 Japan | 1 | Frugra |
| 7 | M. Dias Branco | 🇧🇷 Brazil | 1 | Jasmine |
| 8 | Associated British Foods | 🇬🇧 United Kingdom | 1 | Jordans |
| 9 | Orion | 🇰🇷 South Korea | 1 | Market O Nature |
| 10 | Podravka | 🇭🇷 Croatia | 1 | Čokolino |