🇩🇪 German brands and who owns them
Of 104 German consumer brands tracked here, 47 (45%) are owned by companies headquartered outside Germany, most often in the United States, France and Turkey.
-
104
German brands
-
47
foreign-owned · 45%
-
57
domestically owned
-
22
German brand owners
Who bought the German brands?
| Owner country | Brands | Examples |
|---|---|---|
| 🇺🇸 German brands owned by American companies | 15 | Braun (Procter & Gamble), Brita (Clorox), Capri Sun (Kraft Heinz), Fanta (Coca-Cola), Hansgrohe (Masco) |
| 🇫🇷 German brands owned by French companies | 6 | Aptamil (Danone), Far Cry (Ubisoft), Krups (Groupe SEB), Milkana (Savencia Fromage & Dairy), Rowenta (Groupe SEB) |
| 🇹🇷 Turkey | 4 | Bauknecht (Arçelik), Beck's (Türkiye) (Anadolu Efes), Blomberg (Arçelik), Grundig (Arçelik) |
| 🇬🇧 United Kingdom | 4 | Knorr (Unilever), Lysol (Reckitt), Parodontax (Haleon), iglo (Nomad Foods) |
| 🇨🇭 Switzerland | 3 | A. Lange & Söhne (Richemont), Carhartt WIP (WIP Trading), Montblanc (Richemont) |
| 🇮🇹 Italy | 3 | Braun Household (De'Longhi), Jil Sander (OTB Group), Trolli (Ferrero) |
| 🇹🇭 Thailand | 3 | Hawesta (Thai Union), Ostsee Fisch (Thai Union), Rügen Fisch (Thai Union) |
| 🇸🇪 Sweden | 2 | AEG (Electrolux), Zewa (Essity) |
| 🇧🇪 Belgium | 2 | Beck's (AB InBev), Franziskaner (AB InBev) |
| 🇮🇳 India | 1 | Creme 21 (Emami) |
| 🇪🇸 Spain | 1 | Dr. Barbara Sturm (Puig) |
| 🇳🇱 Netherlands | 1 | Opel (Stellantis) |
| 🇮🇱 Israel | 1 | Schiesser (Delta Galil) |
| 🇨🇳 China | 1 | Teka (Midea) |
German companies that own brands
- Henkel · 12 brands
- Bayer · 9 brands
- Volkswagen Group · 9 brands
- Beiersdorf · 8 brands
- Storck · 5 brands
- BMW Group · 4 brands
- Bertelsmann · 4 brands
- Lufthansa Group · 4 brands
- Dr. Oetker · 4 brands
- Haribo · 4 brands
- Mercedes-Benz Group · 4 brands
- Müller Group · 3 brands
- Adidas · 3 brands
- Aldi Nord · 2 brands
- Aldi Süd · 2 brands
- Hugo Boss · 2 brands
- Puma · 2 brands
- Schwarz Group · 2 brands
- Villeroy & Boch · 2 brands
- BASF · 1 brands
- Birkenstock · 1 brands
- Tchibo · 1 brands