Who owns the household cleaning brands?
29 household cleaning brands tracked here are owned by 9 companies; the three largest owners, Procter & Gamble, Clorox and Reckitt, control 14 of them (48%) as of Sep 2026.
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29
brands
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9
owning companies
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48%
held by top 3 owners
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5
foreign-owned brands · origin ≠ owner HQ
Biggest owners of household cleaning brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Procter & Gamble | 🇺🇸 United States | 5 | Cascade, Dawn, Fairy, Mr. Clean, Swiffer |
| 2 | Clorox | 🇺🇸 United States | 5 | Clorox, Formula 409, Liquid-Plumr, Pine-Sol, Tilex |
| 3 | Reckitt | 🇬🇧 United Kingdom | 4 | Cillit Bang, Finish, Harpic, Lysol |
| 4 | SC Johnson | 🇺🇸 United States | 4 | Method, Mrs. Meyer's Clean Day, Pledge, Windex |
| 5 | Colgate-Palmolive | 🇺🇸 United States | 3 | Ajax, Fabuloso, Palmolive |
| 6 | Unilever | 🇬🇧 United Kingdom | 3 | Cif, Domestos, Sunlight |
| 7 | Energizer Holdings | 🇺🇸 United States | 2 | Armor All, STP |
| 8 | Henkel | 🇩🇪 Germany | 2 | Pril, Somat |
| 9 | WD-40 Company | 🇺🇸 United States | 1 | Spot Shot |