Who owns the household cleaning brands?
42 household cleaning brands tracked here are owned by 17 companies; the three largest owners, Procter & Gamble, Clorox and Reckitt, control 14 of them (33%) as of Sep 2026.
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42
brands
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17
owning companies
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33%
held by top 3 owners
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6
foreign-owned brands · origin ≠ owner HQ
Biggest owners of household cleaning brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Procter & Gamble | 🇺🇸 United States | 5 | Cascade, Dawn, Fairy, Mr. Clean, Swiffer |
| 2 | Clorox | 🇺🇸 United States | 5 | Clorox, Formula 409, Liquid-Plumr, Pine-Sol, Tilex |
| 3 | Reckitt | 🇬🇧 United Kingdom | 4 | Cillit Bang, Finish, Harpic, Lysol |
| 4 | SC Johnson | 🇺🇸 United States | 4 | Method, Mrs. Meyer's Clean Day, Pledge, Windex |
| 5 | Colgate-Palmolive | 🇺🇸 United States | 3 | Ajax, Fabuloso, Palmolive |
| 6 | Lion | 🇯🇵 Japan | 3 | CHARMY, LOOK, Mama Lemon |
| 7 | Unilever | 🇬🇧 United Kingdom | 3 | Cif, Domestos, Sunlight |
| 8 | Energizer Holdings | 🇺🇸 United States | 2 | Armor All, STP |
| 9 | Lesieur Cristal | 🇲🇦 Morocco | 2 | El Kef, El Menjel |
| 10 | Square Toiletries | 🇧🇩 Bangladesh | 2 | Maxclean, Shakti |
| 11 | Farmec | 🇷🇴 Romania | 2 | Nufăr, Triumf |
| 12 | Henkel | 🇩🇪 Germany | 2 | Pril, Somat |
| 13 | Kobayashi Pharmaceutical | 🇯🇵 Japan | 1 | Bluelet |
| 14 | PZ Cussons | 🇬🇧 United Kingdom | 1 | Morning Fresh |
| 15 | Bidco Africa | 🇰🇪 Kenya | 1 | Nuru |
| 16 | Alicorp | 🇵🇪 Peru | 1 | Sapolio |
| 17 | WD-40 Company | 🇺🇸 United States | 1 | Spot Shot |