Brandtree

Who owns the home care brands?

217 home care brands tracked here are owned by 62 companies; the three largest owners, Arçelik, Procter & Gamble and Reckitt, control 32 of them (15%) as of Sep 2026.

Treemap of home care brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of home care brands

#OwnerHQBrands in this categoryExamples
1Arçelik🇹🇷 Turkey13Arctic, Arçelik, Bauknecht, Beko, Blomberg and 8 more
2Procter & Gamble🇺🇸 United States11Ariel, Bounce, Cascade, Dawn, Downy and 6 more
3Reckitt🇬🇧 United Kingdom8Air Wick, Calgon, Cillit Bang, Finish, Harpic and 3 more
4Clorox🇺🇸 United States8Brita, Clorox, Formula 409, Glad, Kingsford and 3 more
5Midea🇨🇳 China8COLMO, Comfee, Eureka, Little Swan, Midea and 3 more
6SC Johnson🇺🇸 United States8Glade, Method, Mrs. Meyer's Clean Day, OFF!, Pledge and 3 more
7Haier🇨🇳 China7AQUA, Candy, Casarte, Fisher & Paykel, Haier and 2 more
8Groupe SEB🇫🇷 France7All-Clad, Instant Pot, Krups, Moulinex, Rowenta and 2 more
9Unilever🇬🇧 United Kingdom7Cif, Comfort, Domestos, OMO, Persil and 2 more
10Newell Brands🇺🇸 United States7Coleman, Contigo, Crock-Pot, Paper Mate, Rubbermaid and 2 more
11Henkel🇩🇪 Germany7Loctite, Pattex, Persil (Henkel), Pril, Pritt and 2 more
12Mattel🇺🇸 United States6American Girl, Barbie, Fisher-Price, Hot Wheels, Matchbox and 1 more
13Energizer Holdings🇺🇸 United States6Armor All, Energizer, Eveready, Rayovac, STP and 1 more
14Square Toiletries🇧🇩 Bangladesh6Chaka, Chamak, Maxclean, Shakti, Spring and 1 more
15Hasbro🇺🇸 United States6Dungeons & Dragons, Magic: The Gathering, Monopoly, Nerf, Play-Doh and 1 more
16Lion🇯🇵 Japan5Acron, CHARMY, LOOK, Mama Lemon, TOP
17Amica🇵🇱 Poland5Amica, CDA, Fagor, Gram, Hansa
18Alicorp🇵🇪 Peru5Bolívar, Marsella, Opal, Patito, Sapolio
19Electrolux🇸🇪 Sweden4AEG, Electrolux, Frigidaire, Zanussi
20Colgate-Palmolive🇺🇸 United States4Ajax, Fabuloso, Palmolive, Suavitel
21De'Longhi🇮🇹 Italy4Braun Household, De'Longhi, Eversys, Kenwood
22Vestel🇹🇷 Turkey4Cylinda, Regal, Vestel, Vestfrost
23Ledesma🇦🇷 Argentina4Gloria, Ledesma NAT, Punax, Éxito
24Whirlpool🇺🇸 United States4JennAir, KitchenAid, Maytag, Whirlpool
25WD-40 Company🇺🇸 United States33-IN-ONE, Spot Shot, WD-40
26Church & Dwight🇺🇸 United States3Arm & Hammer, Miss Mouth's Messy Eater, OxiClean
27Kobayashi Pharmaceutical🇯🇵 Japan3Bluelet, Sawaday, Shoshugen
28Spectrum Brands🇺🇸 United States3Cutter, George Foreman Grill, Spectracide
29Reynolds Consumer Products🇺🇸 United States3Hefty, Presto, Reynolds Wrap
30Helen of Troy🇺🇸 United States3Hydro Flask, OXO (kitchenware), PUR
31The LEGO Group🇩🇰 Denmark3LEGO, LEGO DUPLO, LEGO Technic
32Bidco Africa🇰🇪 Kenya3Msafi, Nuru, White Star
33Hemas🇱🇰 Sri Lanka2Atlas, Diva
34BIC🇫🇷 France2BIC Cristal, BIC Lighter
35Inter IKEA🇳🇱 Netherlands2BILLY, IKEA
36Lesieur Cristal🇲🇦 Morocco2El Kef, El Menjel
37Godrej Consumer🇮🇳 India2Good Knight, HIT
38Techtronic Industries🇭🇰 Hong Kong2Hoover, Vax
39SharkNinja🇺🇸 United States2Ninja, Shark
40Farmec🇷🇴 Romania2Nufăr, Triumf
41Scotts Miracle-Gro🇺🇸 United States2Ortho, Tomcat
42Amazon🇺🇸 United States1Amazon Basics
43Kao🇯🇵 Japan1Attack
44BISSELL🇺🇸 United States1BISSELL
45Stanley Black & Decker🇺🇸 United States1Black+Decker
46ITC🇮🇳 India1Classmate
47Tiger Brands🇿🇦 South Africa1Doom
48Berkshire Hathaway🇺🇸 United States1Duracell
49Dyson🇸🇬 Singapore1Dyson
50Richemont🇨🇭 Switzerland1Montblanc
51PZ Cussons🇬🇧 United Kingdom1Morning Fresh
52Dabur🇮🇳 India1Odomos
53Olympic Industries🇧🇩 Bangladesh1Olympic
54Picea🇨🇳 China1Roomba
55PepsiCo🇺🇸 United States1SodaStream
56Victorinox🇨🇭 Switzerland1Swiss Army Knife
57Strauss Group🇮🇱 Israel1Tami4
58Tupperware Brands🇺🇸 United States1Tupperware
59Bath & Body Works🇺🇸 United States1White Barn
60Inditex🇪🇸 Spain1Zara Home
61Zippo🇺🇸 United States1Zippo
62Beiersdorf🇩🇪 Germany1tesa

Sub-categories

All home care brands and their owners

BrandOwnerSinceOrigin
3-IN-ONEWD-40 Company1995🇺🇸 United States
AcronLion—🇯🇵 Japan
AEGElectrolux1994🇩🇪 Germany
Air WickReckitt—🇺🇸 United States
AjaxColgate-Palmolive—🇺🇸 United States
All-CladGroupe SEB2004🇺🇸 United States
Amazon BasicsAmazon—🇺🇸 United States
American GirlMattel1998🇺🇸 United States
AmicaAmica—🇵🇱 Poland
AQUAHaier2015🇯🇵 Japan
ArçelikArçelik—🇹🇷 Turkey
ArcticArçelik—🇷🇴 Romania
ArielProcter & Gamble—🇬🇧 United Kingdom
Arm & HammerChurch & Dwight—🇺🇸 United States
Armor AllEnergizer Holdings2019🇺🇸 United States
AtlasHemas—🇱🇰 Sri Lanka
AttackKao—🇯🇵 Japan
BarbieMattel—🇺🇸 United States
BauknechtArçelik—🇩🇪 Germany
BekoArçelik—🇹🇷 Turkey
BIC CristalBIC—🇫🇷 France
BIC LighterBIC—🇫🇷 France
BILLYInter IKEA—🇸🇪 Sweden
BISSELLBISSELL—🇺🇸 United States
Black+DeckerStanley Black & Decker2010🇺🇸 United States
BlombergArçelik—🇩🇪 Germany
BlueletKobayashi Pharmaceutical—🇯🇵 Japan
BolívarAlicorp—🇵🇪 Peru
BounceProcter & Gamble—🇺🇸 United States
Braun HouseholdDe'Longhi—🇩🇪 Germany
BritaClorox—🇩🇪 Germany
CalgonReckitt—🇺🇸 United States
CandyHaier2019🇮🇹 Italy
CasarteHaier—🇨🇳 China
CascadeProcter & Gamble—🇺🇸 United States
CDAAmica2015🇬🇧 United Kingdom
ChakaSquare Toiletries—🇧🇩 Bangladesh
ChamakSquare Toiletries—🇧🇩 Bangladesh
CHARMYLion—🇯🇵 Japan
CifUnilever—🇫🇷 France
Cillit BangReckitt—🇬🇧 United Kingdom
ClassmateITC—🇮🇳 India
CloroxClorox—🇺🇸 United States
ColemanNewell Brands2016🇺🇸 United States
COLMOMidea—🇨🇳 China
ComfeeMidea—🇨🇳 China
ComfortUnilever—🇬🇧 United Kingdom
ContigoNewell Brands2016🇺🇸 United States
Crock-PotNewell Brands2016🇺🇸 United States
CutterSpectrum Brands—🇺🇸 United States
CylindaVestel2024🇸🇪 Sweden
DawlanceArçelik—🇵🇰 Pakistan
DawnProcter & Gamble—🇺🇸 United States
De'LonghiDe'Longhi—🇮🇹 Italy
DefyArçelik—🇿🇦 South Africa
DivaHemas—🇱🇰 Sri Lanka
DomestosUnilever—🇬🇧 United Kingdom
DoomTiger Brands—🇿🇦 South Africa
DownyProcter & Gamble—🇺🇸 United States
Dungeons & DragonsHasbro1999🇺🇸 United States
DuracellBerkshire Hathaway2016🇺🇸 United States
DysonDyson—🇬🇧 United Kingdom
El KefLesieur Cristal—🇲🇦 Morocco
El MenjelLesieur Cristal—🇲🇦 Morocco
ElectroluxElectrolux—🇸🇪 Sweden
ElektrabregenzArçelik—🇦🇹 Austria
EnergizerEnergizer Holdings—🇺🇸 United States
EurekaMidea—🇺🇸 United States
EvereadyEnergizer Holdings—🇺🇸 United States
EversysDe'Longhi2021🇨🇭 Switzerland
ÉxitoLedesma1994🇦🇷 Argentina
FabulosoColgate-Palmolive—🇻🇪 Venezuela
FagorAmica2019🇪🇸 Spain
FairyProcter & Gamble—🇬🇧 United Kingdom
FebrezeProcter & Gamble—🇺🇸 United States
FinishReckitt—🇺🇸 United States
Fisher & PaykelHaier2018🇳🇿 New Zealand
Fisher-PriceMattel1993🇺🇸 United States
Formula 409Clorox—🇺🇸 United States
FrigidaireElectrolux1986🇺🇸 United States
GainProcter & Gamble—🇺🇸 United States
George Foreman GrillSpectrum Brands—🇺🇸 United States
GladClorox—🇺🇸 United States
GladeSC Johnson—🇺🇸 United States
GloriaLedesma1994🇦🇷 Argentina
Good KnightGodrej Consumer—🇮🇳 India
GramAmica2000🇩🇰 Denmark
GrundigArçelik—🇩🇪 Germany
HaierHaier—🇨🇳 China
HansaAmica—🇵🇱 Poland
HarpicReckitt—🇬🇧 United Kingdom
HeftyReynolds Consumer Products—🇺🇸 United States
HITGodrej Consumer—🇮🇳 India
HooverTechtronic Industries—🇺🇸 United States
Hot WheelsMattel—🇺🇸 United States
HotpointArçelik2024🇬🇧 United Kingdom
Hydro FlaskHelen of Troy2016🇺🇸 United States
IKEAInter IKEA—🇸🇪 Sweden
IndesitArçelik2024🇮🇹 Italy
Instant PotGroupe SEB2023🇨🇦 Canada
JennAirWhirlpool—🇺🇸 United States
KenwoodDe'Longhi2001🇬🇧 United Kingdom
KingsfordClorox—🇺🇸 United States
KitchenAidWhirlpool1986🇺🇸 United States
KrupsGroupe SEB2001🇩🇪 Germany
KwikotHaier2024🇿🇦 South Africa
LeaderHaier—🇨🇳 China
Ledesma NATLedesma—🇦🇷 Argentina
LEGOThe LEGO Group—🇩🇰 Denmark
LEGO DUPLOThe LEGO Group—🇩🇰 Denmark
LEGO TechnicThe LEGO Group—🇩🇰 Denmark
LeisureArçelik—🇬🇧 United Kingdom
Liquid-PlumrClorox—🇺🇸 United States
Little SwanMidea—🇨🇳 China
LoctiteHenkel—🇺🇸 United States
LOOKLion—🇯🇵 Japan
LysolReckitt—🇩🇪 Germany
Magic: The GatheringHasbro1999🇺🇸 United States
Mama LemonLion—🇯🇵 Japan
MarsellaAlicorp2005🇵🇪 Peru
MatchboxMattel1997🇬🇧 United Kingdom
MaxcleanSquare Toiletries—🇧🇩 Bangladesh
MaytagWhirlpool2006🇺🇸 United States
MethodSC Johnson2018🇺🇸 United States
MideaMidea—🇨🇳 China
Miss Mouth's Messy EaterChurch & Dwight2026🇺🇸 United States
MonopolyHasbro—🇺🇸 United States
MontblancRichemont—🇩🇪 Germany
Morning FreshPZ Cussons—🇦🇺 Australia
MoulinexGroupe SEB2001🇫🇷 France
Mr. CleanProcter & Gamble—🇺🇸 United States
Mrs. Meyer's Clean DaySC Johnson2008🇺🇸 United States
MsafiBidco Africa—🇰🇪 Kenya
NerfHasbro—🇺🇸 United States
NinjaSharkNinja—🇺🇸 United States
NufărFarmec—🇷🇴 Romania
NuruBidco Africa—🇰🇪 Kenya
OdomosDabur—🇮🇳 India
OFF!SC Johnson—🇺🇸 United States
OlympicOlympic Industries—🇧🇩 Bangladesh
OMOUnilever—🇬🇧 United Kingdom
OpalAlicorp2005🇵🇪 Peru
OrthoScotts Miracle-Gro1999🇺🇸 United States
OxiCleanChurch & Dwight2006🇺🇸 United States
OXO (kitchenware)Helen of Troy2004🇺🇸 United States
PalmoliveColgate-Palmolive—🇺🇸 United States
Paper MateNewell Brands—🇺🇸 United States
PatitoAlicorp—🇵🇪 Peru
PattexHenkel—🇩🇪 Germany
PersilUnilever—🇬🇧 United Kingdom
Persil (Henkel)Henkel—🇩🇪 Germany
Pine-SolClorox—🇺🇸 United States
Play-DohHasbro—🇺🇸 United States
PledgeSC Johnson—🇺🇸 United States
PrestoReynolds Consumer Products—🇺🇸 United States
PrilHenkel—🇩🇪 Germany
PrittHenkel—🇩🇪 Germany
PunaxLedesma—🇦🇷 Argentina
PURHelen of Troy2012🇺🇸 United States
PurexHenkel2004🇺🇸 United States
RaidSC Johnson—🇺🇸 United States
RayovacEnergizer Holdings2019🇺🇸 United States
RegalVestel—🇹🇷 Turkey
Reynolds WrapReynolds Consumer Products—🇺🇸 United States
RoombaPicea via iRobot—🇺🇸 United States
RowentaGroupe SEB1988🇩🇪 Germany
RubbermaidNewell Brands—🇺🇸 United States
SapolioAlicorp—🇵🇪 Peru
SawadayKobayashi Pharmaceutical—🇯🇵 Japan
ShaktiSquare Toiletries—🇧🇩 Bangladesh
SharkSharkNinja—🇺🇸 United States
SharpieNewell Brands—🇺🇸 United States
ShoshugenKobayashi Pharmaceutical—🇯🇵 Japan
SnuggleUnilever—🇺🇸 United States
SodaStreamPepsiCo2018🇮🇱 Israel
SomatHenkel—🇩🇪 Germany
SpectracideSpectrum Brands—🇺🇸 United States
Spot ShotWD-40 Company—🇺🇸 United States
SpringSquare Toiletries—🇧🇩 Bangladesh
STPEnergizer Holdings2019🇺🇸 United States
SuavitelColgate-Palmolive—🇲🇽 Mexico
SunlightUnilever—🇬🇧 United Kingdom
SwifferProcter & Gamble—🇺🇸 United States
Swiss Army KnifeVictorinox—🇨🇭 Switzerland
Tami4Strauss Group—🇮🇱 Israel
TefalGroupe SEB—🇫🇷 France
TekaMidea2025🇩🇪 Germany
tesaBeiersdorf—🇩🇪 Germany
TideProcter & Gamble—🇺🇸 United States
TilexClorox—🇺🇸 United States
TomcatScotts Miracle-Gro—🇺🇸 United States
TOPLion—🇯🇵 Japan
ToshibaMidea2016🇯🇵 Japan
TransformersHasbro—🇺🇸 United States
TriumfFarmec—🇷🇴 Romania
TupperwareTupperware Brands—🇺🇸 United States
UNOMattel1992🇺🇸 United States
VanishReckitt—🇬🇧 United Kingdom
VartaEnergizer Holdings2019🇩🇪 Germany
VaxTechtronic Industries1999🇬🇧 United Kingdom
VestelVestel—🇹🇷 Turkey
VestfrostVestel2008🇩🇰 Denmark
Voltas BekoArçelik—🇮🇳 India
WAHINMidea—🇨🇳 China
WD-40WD-40 Company—🇺🇸 United States
WhirlpoolWhirlpool—🇺🇸 United States
White BarnBath & Body Works—🇺🇸 United States
White StarBidco Africa—🇰🇪 Kenya
WindexSC Johnson—🇺🇸 United States
WMFGroupe SEB2016🇩🇪 Germany
WooliteReckitt—🇺🇸 United States
XpelSquare Toiletries—🇧🇩 Bangladesh
Yankee CandleNewell Brands2016🇺🇸 United States
ZanussiElectrolux1984🇮🇹 Italy
Zara HomeInditex—🇪🇸 Spain
ZiplocSC Johnson1998🇺🇸 United States
ZippoZippo—🇺🇸 United States

Recent home care deals