Brandtree

Who owns the home care brands?

144 home care brands tracked here are owned by 43 companies; the three largest owners, Procter & Gamble, Reckitt and Clorox, control 27 of them (19%) as of Sep 2026.

Treemap of home care brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of home care brands

#OwnerHQBrands in this categoryExamples
1Procter & Gamble🇺🇸 United States11Ariel, Bounce, Cascade, Dawn, Downy and 6 more
2Reckitt🇬🇧 United Kingdom8Air Wick, Calgon, Cillit Bang, Finish, Harpic and 3 more
3Clorox🇺🇸 United States8Brita, Clorox, Formula 409, Glad, Kingsford and 3 more
4SC Johnson🇺🇸 United States8Glade, Method, Mrs. Meyer's Clean Day, OFF!, Pledge and 3 more
5Groupe SEB🇫🇷 France7All-Clad, Instant Pot, Krups, Moulinex, Rowenta and 2 more
6Unilever🇬🇧 United Kingdom7Cif, Comfort, Domestos, OMO, Persil and 2 more
7Newell Brands🇺🇸 United States7Coleman, Contigo, Crock-Pot, Paper Mate, Rubbermaid and 2 more
8Henkel🇩🇪 Germany7Loctite, Pattex, Persil (Henkel), Pril, Pritt and 2 more
9Mattel🇺🇸 United States6American Girl, Barbie, Fisher-Price, Hot Wheels, Matchbox and 1 more
10Energizer Holdings🇺🇸 United States6Armor All, Energizer, Eveready, Rayovac, STP and 1 more
11Hasbro🇺🇸 United States6Dungeons & Dragons, Magic: The Gathering, Monopoly, Nerf, Play-Doh and 1 more
12Whirlpool🇺🇸 United States6Hotpoint, Indesit, JennAir, KitchenAid, Maytag and 1 more
13Electrolux🇸🇪 Sweden4AEG, Electrolux, Frigidaire, Zanussi
14Colgate-Palmolive🇺🇸 United States4Ajax, Fabuloso, Palmolive, Suavitel
15De'Longhi🇮🇹 Italy4Braun Household, De'Longhi, Eversys, Kenwood
16WD-40 Company🇺🇸 United States33-IN-ONE, Spot Shot, WD-40
17Spectrum Brands🇺🇸 United States3Cutter, George Foreman Grill, Spectracide
18Reynolds Consumer Products🇺🇸 United States3Hefty, Presto, Reynolds Wrap
19Helen of Troy🇺🇸 United States3Hydro Flask, OXO (kitchenware), PUR
20The LEGO Group🇩🇰 Denmark3LEGO, LEGO DUPLO, LEGO Technic
21Church & Dwight🇺🇸 United States2Arm & Hammer, OxiClean
22BIC🇫🇷 France2BIC Cristal, BIC Lighter
23Inter IKEA🇳🇱 Netherlands2BILLY, IKEA
24Godrej Consumer🇮🇳 India2Good Knight, HIT
25Techtronic Industries🇭🇰 Hong Kong2Hoover, Vax
26SharkNinja🇺🇸 United States2Ninja, Shark
27Scotts Miracle-Gro🇺🇸 United States2Ortho, Tomcat
28Amazon🇺🇸 United States1Amazon Basics
29Kao🇯🇵 Japan1Attack
30BISSELL🇺🇸 United States1BISSELL
31Stanley Black & Decker🇺🇸 United States1Black+Decker
32ITC🇮🇳 India1Classmate
33Berkshire Hathaway🇺🇸 United States1Duracell
34Dyson🇸🇬 Singapore1Dyson
35Richemont🇨🇭 Switzerland1Montblanc
36Dabur🇮🇳 India1Odomos
37PepsiCo🇺🇸 United States1SodaStream
38Victorinox🇨🇭 Switzerland1Swiss Army Knife
39Tupperware Brands🇺🇸 United States1Tupperware
40Bath & Body Works🇺🇸 United States1White Barn
41Inditex🇪🇸 Spain1Zara Home
42Zippo🇺🇸 United States1Zippo
43Beiersdorf🇩🇪 Germany1tesa

Sub-categories

All home care brands and their owners

BrandOwnerSinceOrigin
3-IN-ONEWD-40 Company1995🇺🇸 United States
AEGElectrolux1994🇩🇪 Germany
Air WickReckitt—🇺🇸 United States
AjaxColgate-Palmolive—🇺🇸 United States
All-CladGroupe SEB2004🇺🇸 United States
Amazon BasicsAmazon—🇺🇸 United States
American GirlMattel1998🇺🇸 United States
ArielProcter & Gamble—🇬🇧 United Kingdom
Arm & HammerChurch & Dwight—🇺🇸 United States
Armor AllEnergizer Holdings2019🇺🇸 United States
AttackKao—🇯🇵 Japan
BarbieMattel—🇺🇸 United States
BIC CristalBIC—🇫🇷 France
BIC LighterBIC—🇫🇷 France
BILLYInter IKEA—🇸🇪 Sweden
BISSELLBISSELL—🇺🇸 United States
Black+DeckerStanley Black & Decker2010🇺🇸 United States
BounceProcter & Gamble—🇺🇸 United States
Braun HouseholdDe'Longhi—🇩🇪 Germany
BritaClorox—🇩🇪 Germany
CalgonReckitt—🇺🇸 United States
CascadeProcter & Gamble—🇺🇸 United States
CifUnilever—🇫🇷 France
Cillit BangReckitt—🇬🇧 United Kingdom
ClassmateITC—🇮🇳 India
CloroxClorox—🇺🇸 United States
ColemanNewell Brands2016🇺🇸 United States
ComfortUnilever—🇬🇧 United Kingdom
ContigoNewell Brands2016🇺🇸 United States
Crock-PotNewell Brands2016🇺🇸 United States
CutterSpectrum Brands—🇺🇸 United States
DawnProcter & Gamble—🇺🇸 United States
De'LonghiDe'Longhi—🇮🇹 Italy
DomestosUnilever—🇬🇧 United Kingdom
DownyProcter & Gamble—🇺🇸 United States
Dungeons & DragonsHasbro1999🇺🇸 United States
DuracellBerkshire Hathaway2016🇺🇸 United States
DysonDyson—🇬🇧 United Kingdom
ElectroluxElectrolux—🇸🇪 Sweden
EnergizerEnergizer Holdings—🇺🇸 United States
EvereadyEnergizer Holdings—🇺🇸 United States
EversysDe'Longhi2021🇨🇭 Switzerland
FabulosoColgate-Palmolive—🇻🇪 Venezuela
FairyProcter & Gamble—🇬🇧 United Kingdom
FebrezeProcter & Gamble—🇺🇸 United States
FinishReckitt—🇺🇸 United States
Fisher-PriceMattel1993🇺🇸 United States
Formula 409Clorox—🇺🇸 United States
FrigidaireElectrolux1986🇺🇸 United States
GainProcter & Gamble—🇺🇸 United States
George Foreman GrillSpectrum Brands—🇺🇸 United States
GladClorox—🇺🇸 United States
GladeSC Johnson—🇺🇸 United States
Good KnightGodrej Consumer—🇮🇳 India
HarpicReckitt—🇬🇧 United Kingdom
HeftyReynolds Consumer Products—🇺🇸 United States
HITGodrej Consumer—🇮🇳 India
HooverTechtronic Industries—🇺🇸 United States
Hot WheelsMattel—🇺🇸 United States
HotpointWhirlpool2014🇬🇧 United Kingdom
Hydro FlaskHelen of Troy2016🇺🇸 United States
IKEAInter IKEA—🇸🇪 Sweden
IndesitWhirlpool2014🇮🇹 Italy
Instant PotGroupe SEB2023🇨🇦 Canada
JennAirWhirlpool—🇺🇸 United States
KenwoodDe'Longhi2001🇬🇧 United Kingdom
KingsfordClorox—🇺🇸 United States
KitchenAidWhirlpool1986🇺🇸 United States
KrupsGroupe SEB2001🇩🇪 Germany
LEGOThe LEGO Group—🇩🇰 Denmark
LEGO DUPLOThe LEGO Group—🇩🇰 Denmark
LEGO TechnicThe LEGO Group—🇩🇰 Denmark
Liquid-PlumrClorox—🇺🇸 United States
LoctiteHenkel—🇺🇸 United States
LysolReckitt—🇩🇪 Germany
Magic: The GatheringHasbro1999🇺🇸 United States
MatchboxMattel1997🇬🇧 United Kingdom
MaytagWhirlpool2006🇺🇸 United States
MethodSC Johnson2017🇺🇸 United States
MonopolyHasbro—🇺🇸 United States
MontblancRichemont—🇩🇪 Germany
MoulinexGroupe SEB2001🇫🇷 France
Mr. CleanProcter & Gamble—🇺🇸 United States
Mrs. Meyer's Clean DaySC Johnson2008🇺🇸 United States
NerfHasbro—🇺🇸 United States
NinjaSharkNinja—🇺🇸 United States
OdomosDabur—🇮🇳 India
OFF!SC Johnson—🇺🇸 United States
OMOUnilever—🇬🇧 United Kingdom
OrthoScotts Miracle-Gro1999🇺🇸 United States
OxiCleanChurch & Dwight2006🇺🇸 United States
OXO (kitchenware)Helen of Troy2004🇺🇸 United States
PalmoliveColgate-Palmolive—🇺🇸 United States
Paper MateNewell Brands—🇺🇸 United States
PattexHenkel—🇩🇪 Germany
PersilUnilever—🇬🇧 United Kingdom
Persil (Henkel)Henkel—🇩🇪 Germany
Pine-SolClorox—🇺🇸 United States
Play-DohHasbro—🇺🇸 United States
PledgeSC Johnson—🇺🇸 United States
PrestoReynolds Consumer Products—🇺🇸 United States
PrilHenkel—🇩🇪 Germany
PrittHenkel—🇩🇪 Germany
PURHelen of Troy2012🇺🇸 United States
PurexHenkel2004🇺🇸 United States
RaidSC Johnson—🇺🇸 United States
RayovacEnergizer Holdings2019🇺🇸 United States
Reynolds WrapReynolds Consumer Products—🇺🇸 United States
RowentaGroupe SEB1988🇩🇪 Germany
RubbermaidNewell Brands—🇺🇸 United States
SharkSharkNinja—🇺🇸 United States
SharpieNewell Brands—🇺🇸 United States
SnuggleUnilever—🇺🇸 United States
SodaStreamPepsiCo2018🇮🇱 Israel
SomatHenkel—🇩🇪 Germany
SpectracideSpectrum Brands—🇺🇸 United States
Spot ShotWD-40 Company—🇺🇸 United States
STPEnergizer Holdings2019🇺🇸 United States
SuavitelColgate-Palmolive—🇲🇽 Mexico
SunlightUnilever—🇬🇧 United Kingdom
SwifferProcter & Gamble—🇺🇸 United States
Swiss Army KnifeVictorinox—🇨🇭 Switzerland
TefalGroupe SEB—🇫🇷 France
tesaBeiersdorf—🇩🇪 Germany
TideProcter & Gamble—🇺🇸 United States
TilexClorox—🇺🇸 United States
TomcatScotts Miracle-Gro—🇺🇸 United States
TransformersHasbro—🇺🇸 United States
TupperwareTupperware Brands—🇺🇸 United States
UNOMattel1992🇺🇸 United States
VanishReckitt—🇬🇧 United Kingdom
VartaEnergizer Holdings2019🇩🇪 Germany
VaxTechtronic Industries1999🇬🇧 United Kingdom
WD-40WD-40 Company—🇺🇸 United States
WhirlpoolWhirlpool—🇺🇸 United States
White BarnBath & Body Works—🇺🇸 United States
WindexSC Johnson—🇺🇸 United States
WMFGroupe SEB2016🇩🇪 Germany
WooliteReckitt—🇺🇸 United States
Yankee CandleNewell Brands2016🇺🇸 United States
ZanussiElectrolux1984🇮🇹 Italy
Zara HomeInditex—🇪🇸 Spain
ZiplocSC Johnson1998🇺🇸 United States
ZippoZippo—🇺🇸 United States

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