PUR is owned by Helen of Troy (the United States, NASDAQ: HELE), which acquired the brand on 31 December 2012.[1][2] PUR was founded in 1986 in the United States and was independent until 2012.
PUR makes water filter pitchers and faucet-mounted filters and is the main competitor to Brita in North America. Helen of Troy acquired the brand from Procter & Gamble in 2012. Faucet-mounted filters are a largely American format; most other markets filter through jugs or do not filter tap water at all.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Helen of Troy ownership tree →
Helen of Troy acquired the PUR water filtration business from Procter & Gamble. PUR is the main American rival to Brita, and faucet-mounted filters are a largely American format that has never taken hold in markets where tap water is filtered through jugs or not at all. The price was not disclosed.
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
The parent company of PUR is Helen of Troy, a publicly listed company headquartered in the United States.
Yes. PUR originated in the United States in 1986 and its owner, Helen of Troy, is also headquartered in the United States.
Helen of Troy completed its acquisition of PUR on 31 December 2012, after announcing the deal on 31 December 2012. The price was not disclosed.
PUR was an independent company from its founding in 1986 until Helen of Troy acquired it in 2012.
Yes. As of 16 September 2026, PUR is still owned by Helen of Troy. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.