Who owns PUR?
PUR is owned by Helen of Troy (the United States, NASDAQ: HELE), which has owned the brand since 31 December 2012.[1] PUR was founded in 1986 in the United States and was independent until 2012.
Key facts
- Current owner
- Helen of Troy Limited verified
- Owned since
- Previous owner
- Independent (1986–2012)
- Owner HQ
- 🇺🇸 United States, El Paso, Texas
- Origin
- 🇺🇸 United States
- Founded
- 1986
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- NASDAQ: HELE
- Last verified
- · 1 sources
About PUR
PUR makes water filter pitchers and faucet-mounted filters and is the main competitor to Brita in North America. Helen of Troy acquired the brand from Procter & Gamble in 2012. Faucet-mounted filters are a largely American format; most other markets filter through jugs or do not filter tap water at all.
Ownership timeline of PUR
- 2012 – present Helen of Troy [1] verified
Where PUR sits in Helen of Troy
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Helen of Troy ownership tree →
Other brands owned by Helen of Troy
Latest news about PUR
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Frequently asked questions
Who is the parent company of PUR?
The parent company of PUR is Helen of Troy, a publicly listed company headquartered in the United States.
Is PUR American?
Yes. PUR originated in the United States in 1986 and its owner, Helen of Troy, is also headquartered in the United States.
Since when has Helen of Troy owned PUR?
Helen of Troy has owned PUR since 31 December 2012.
Who owned PUR before Helen of Troy?
PUR was an independent company from its founding in 1986 until Helen of Troy acquired it in 2012.
Is PUR still owned by Helen of Troy?
Yes. As of 6 September 2026, PUR is still owned by Helen of Troy. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Helen of Troy Limited Annual Report on Form 10-K filed 2026-04-23 — SEC EDGAR, SEC Form 10-K, published 23 April 2026; retrieved 6 September 2026.
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