Brandtree

Who owns the kitchenware & small appliances brands?

75 kitchenware & small appliances brands tracked here are owned by 22 companies; the three largest owners, Arçelik, Midea and Haier, control 28 of them (37%) as of Sep 2026.

Treemap of kitchenware & small appliances brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of kitchenware & small appliances brands

#OwnerHQBrands in this categoryExamples
1Arçelik🇹🇷 Turkey13Arctic, Arçelik, Bauknecht, Beko, Blomberg and 8 more
2Midea🇨🇳 China8COLMO, Comfee, Eureka, Little Swan, Midea and 3 more
3Haier🇨🇳 China7AQUA, Candy, Casarte, Fisher & Paykel, Haier and 2 more
4Groupe SEB🇫🇷 France7All-Clad, Instant Pot, Krups, Moulinex, Rowenta and 2 more
5Amica🇵🇱 Poland5Amica, CDA, Fagor, Gram, Hansa
6Electrolux🇸🇪 Sweden4AEG, Electrolux, Frigidaire, Zanussi
7De'Longhi🇮🇹 Italy4Braun Household, De'Longhi, Eversys, Kenwood
8Vestel🇹🇷 Turkey4Cylinda, Regal, Vestel, Vestfrost
9Whirlpool🇺🇸 United States4JennAir, KitchenAid, Maytag, Whirlpool
10Helen of Troy🇺🇸 United States3Hydro Flask, OXO (kitchenware), PUR
11Inter IKEA🇳🇱 Netherlands2BILLY, IKEA
12Newell Brands🇺🇸 United States2Contigo, Crock-Pot
13Techtronic Industries🇭🇰 Hong Kong2Hoover, Vax
14SharkNinja🇺🇸 United States2Ninja, Shark
15BISSELL🇺🇸 United States1BISSELL
16Stanley Black & Decker🇺🇸 United States1Black+Decker
17Clorox🇺🇸 United States1Brita
18Dyson🇸🇬 Singapore1Dyson
19Spectrum Brands🇺🇸 United States1George Foreman Grill
20Picea🇨🇳 China1Roomba
21PepsiCo🇺🇸 United States1SodaStream
22Strauss Group🇮🇱 Israel1Tami4

All kitchenware & small appliances brands and their owners

BrandOwnerSinceOrigin
AEGElectrolux1994🇩🇪 Germany
All-CladGroupe SEB2004🇺🇸 United States
AmicaAmica—🇵🇱 Poland
AQUAHaier2015🇯🇵 Japan
ArçelikArçelik—🇹🇷 Turkey
ArcticArçelik—🇷🇴 Romania
BauknechtArçelik—🇩🇪 Germany
BekoArçelik—🇹🇷 Turkey
BILLYInter IKEA—🇸🇪 Sweden
BISSELLBISSELL—🇺🇸 United States
Black+DeckerStanley Black & Decker2010🇺🇸 United States
BlombergArçelik—🇩🇪 Germany
Braun HouseholdDe'Longhi—🇩🇪 Germany
BritaClorox—🇩🇪 Germany
CandyHaier2019🇮🇹 Italy
CasarteHaier—🇨🇳 China
CDAAmica2015🇬🇧 United Kingdom
COLMOMidea—🇨🇳 China
ComfeeMidea—🇨🇳 China
ContigoNewell Brands2016🇺🇸 United States
Crock-PotNewell Brands2016🇺🇸 United States
CylindaVestel2024🇸🇪 Sweden
DawlanceArçelik—🇵🇰 Pakistan
De'LonghiDe'Longhi—🇮🇹 Italy
DefyArçelik—🇿🇦 South Africa
DysonDyson—🇬🇧 United Kingdom
ElectroluxElectrolux—🇸🇪 Sweden
ElektrabregenzArçelik—🇦🇹 Austria
EurekaMidea—🇺🇸 United States
EversysDe'Longhi2021🇨🇭 Switzerland
FagorAmica2019🇪🇸 Spain
Fisher & PaykelHaier2018🇳🇿 New Zealand
FrigidaireElectrolux1986🇺🇸 United States
George Foreman GrillSpectrum Brands—🇺🇸 United States
GramAmica2000🇩🇰 Denmark
GrundigArçelik—🇩🇪 Germany
HaierHaier—🇨🇳 China
HansaAmica—🇵🇱 Poland
HooverTechtronic Industries—🇺🇸 United States
HotpointArçelik2024🇬🇧 United Kingdom
Hydro FlaskHelen of Troy2016🇺🇸 United States
IKEAInter IKEA—🇸🇪 Sweden
IndesitArçelik2024🇮🇹 Italy
Instant PotGroupe SEB2023🇨🇦 Canada
JennAirWhirlpool—🇺🇸 United States
KenwoodDe'Longhi2001🇬🇧 United Kingdom
KitchenAidWhirlpool1986🇺🇸 United States
KrupsGroupe SEB2001🇩🇪 Germany
KwikotHaier2024🇿🇦 South Africa
LeaderHaier—🇨🇳 China
LeisureArçelik—🇬🇧 United Kingdom
Little SwanMidea—🇨🇳 China
MaytagWhirlpool2006🇺🇸 United States
MideaMidea—🇨🇳 China
MoulinexGroupe SEB2001🇫🇷 France
NinjaSharkNinja—🇺🇸 United States
OXO (kitchenware)Helen of Troy2004🇺🇸 United States
PURHelen of Troy2012🇺🇸 United States
RegalVestel—🇹🇷 Turkey
RoombaPicea via iRobot—🇺🇸 United States
RowentaGroupe SEB1988🇩🇪 Germany
SharkSharkNinja—🇺🇸 United States
SodaStreamPepsiCo2018🇮🇱 Israel
Tami4Strauss Group—🇮🇱 Israel
TefalGroupe SEB—🇫🇷 France
TekaMidea2025🇩🇪 Germany
ToshibaMidea2016🇯🇵 Japan
VaxTechtronic Industries1999🇬🇧 United Kingdom
VestelVestel—🇹🇷 Turkey
VestfrostVestel2008🇩🇰 Denmark
Voltas BekoArçelik—🇮🇳 India
WAHINMidea—🇨🇳 China
WhirlpoolWhirlpool—🇺🇸 United States
WMFGroupe SEB2016🇩🇪 Germany
ZanussiElectrolux1984🇮🇹 Italy

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