๐ธ๐ช Swedish brands and who owns them
Of 25 Swedish consumer brands tracked here, 15 (60%) are owned by companies headquartered outside Sweden, most often in the United States, the Netherlands and Norway.
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25
Swedish brands
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15
foreign-owned ยท 60%
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10
domestically owned
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4
Swedish brand owners
Who bought the Swedish brands?
| Owner country | Brands | Examples |
|---|---|---|
| ๐บ๐ธ Swedish brands owned by American companies | 5 | Daim (Mondelฤz), Marabou (Mondelฤz), Minecraft (Microsoft), Nicorette (Kenvue), Svedka (Constellation Brands) |
| ๐ณ๐ฑ Netherlands | 2 | BILLY (Inter IKEA), IKEA (Inter IKEA) |
| ๐ณ๐ด Norway | 2 | Felix (Orkla), Kalles Kaviar (Orkla) |
| ๐ซ๐ท France | 1 | Absolut (Pernod Ricard) |
| ๐ช๐ธ Spain | 1 | Byredo (Puig) |
| ๐ฌ๐ง United Kingdom | 1 | Findus (Nomad Foods) |
| ๐ฏ๐ต Japan | 1 | Haglรถfs (ASICS) |
| ๐ซ๐ฎ Finland | 1 | Peak Performance (Amer Sports) |
| ๐ฎ๐น Italy | 1 | Wasa (Barilla) |
Swedish companies that own brands
- Essity ยท 6 brands
- H&M Group ยท 6 brands
- Electrolux ยท 4 brands
- Spotify ยท 2 brands