Brandtree

Who owns Haglöfs?

Haglöfs is owned by ASICS (Japan, TSE: 7936), which has owned the brand since 1 November 2010.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
ASICS Corporation reported
Owned since
Previous owner
None recorded
Owner HQ
🇯🇵 Japan, Kobe
Origin
🇸🇪 Sweden
Founded
1914
Category
Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
Parent ticker
TSE: 7936
Last verified
· 1 sources

About Haglöfs

Haglöfs makes outdoor clothing and rucksacks, founded in Sweden in 1914 by a man who made his first packs by hand in a village workshop. ASICS acquired it in 2010, giving the company an outdoor business alongside its running range.

Ownership timeline of Haglöfs

Owners of Haglöfs over 1914 to 2026 ASICS 2010–present ASICS 192019401960198020002020
  1. 2010 – present ASICS [1] reported

Where Haglöfs sits in ASICS

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Haglöfs sits in ASICS Tree of 3 brands under ASICS. ASICS Haglöfs ASICS Onitsuka Tiger

Open the full ASICS ownership tree →

Other brands owned by ASICS

See the full ASICS brand portfolio (3) →

Latest news about Haglöfs

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Haglöfs?

The parent company of Haglöfs is ASICS, a publicly listed company headquartered in Japan.

Is Haglöfs Swedish or Japanese?

Haglöfs originated in Sweden in 1914, but it is owned today by ASICS, which is headquartered in Japan. So Haglöfs is a Swedish-origin brand under Japanese ownership.

Since when has ASICS owned Haglöfs?

ASICS has owned Haglöfs since 1 November 2010.

Is Haglöfs still owned by ASICS?

Yes. As of 16 September 2026, Haglöfs is still owned by ASICS. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] ASICS Corporation Integrated Report 2025 — ASICS Corporation, Annual report, published 27 March 2026; retrieved 16 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.