Who owns the sportswear & footwear brands?
41 sportswear & footwear brands tracked here are owned by 19 companies; the three largest owners, Amer Sports, VF Corporation and Decathlon, control 13 of them (32%) as of Sep 2026.
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41
brands
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19
owning companies
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32%
held by top 3 owners
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12
foreign-owned brands · origin ≠ owner HQ
Biggest owners of sportswear & footwear brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Amer Sports | 🇫🇮 Finland | 5 | Arc'teryx, Atomic, Peak Performance, Salomon, Wilson |
| 2 | VF Corporation | 🇺🇸 United States | 4 | Altra, Dickies, Smartwool, The North Face |
| 3 | Decathlon | 🇫🇷 France | 4 | B'Twin, Domyos, Kalenji, Quechua |
| 4 | Anta Sports | 🇨🇳 China | 3 | ANTA, Descente (China), FILA (Greater China) |
| 5 | ASICS | 🇯🇵 Japan | 3 | ASICS, Haglöfs, Onitsuka Tiger |
| 6 | Columbia Sportswear | 🇺🇸 United States | 3 | Columbia, Mountain Hardwear, prAna |
| 7 | Adidas | 🇩🇪 Germany | 2 | Adidas, Adidas Terrex |
| 8 | Puma | 🇩🇪 Germany | 2 | Cobra Golf, Puma |
| 9 | Nike | 🇺🇸 United States | 2 | Jordan Brand, Nike |
| 10 | New Balance | 🇺🇸 United States | 2 | New Balance, Warrior |
| 11 | Under Armour | 🇺🇸 United States | 2 | UA HOVR, Under Armour |
| 12 | Lululemon | 🇨🇦 Canada | 2 | lululemon, lululemon Studio |
| 13 | Gap Inc. | 🇺🇸 United States | 1 | Athleta |
| 14 | Levi's | 🇺🇸 United States | 1 | Beyond Yoga |
| 15 | Berkshire Hathaway | 🇺🇸 United States | 1 | Brooks Running |
| 16 | Deckers Brands | 🇺🇸 United States | 1 | HOKA |
| 17 | Kontoor Brands | 🇺🇸 United States | 1 | Helly Hansen |
| 18 | Helen of Troy | 🇺🇸 United States | 1 | Osprey |
| 19 | Skechers | 🇺🇸 United States | 1 | Skechers |