Who owns HOKA?
HOKA is owned by Deckers Brands (the United States, NYSE: DECK), which has owned the brand since 1 April 2013.[1] HOKA was founded in 2009 in France and was independent until 2013.
Key facts
- Current owner
- Deckers Outdoor Corporation verified
- Owned since
- Previous owner
- Independent (2009–2013)
- Owner HQ
- 🇺🇸 United States, Goleta, California
- Origin
- 🇫🇷 France
- Founded
- 2009
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- NYSE: DECK
- Last verified
- · 1 sources
About HOKA
HOKA was founded in France in 2009 by two trail runners who built shoes with far more cushioning than convention allowed, an idea the industry initially dismissed. Deckers acquired it in 2013, and it has since become one of the fastest-growing running brands in the world.
Ownership timeline of HOKA
- 2013 – present Deckers Brands [1] verified
Where HOKA sits in Deckers Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Deckers Brands
Latest news about HOKA
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Frequently asked questions
Who is the parent company of HOKA?
The parent company of HOKA is Deckers Brands, a publicly listed company headquartered in the United States.
Is HOKA French or American?
HOKA originated in France in 2009, but it is owned today by Deckers Brands, which is headquartered in the United States. So HOKA is a French-origin brand under American ownership.
Since when has Deckers Brands owned HOKA?
Deckers Brands has owned HOKA since 1 April 2013.
Who owned HOKA before Deckers Brands?
HOKA was an independent company from its founding in 2009 until Deckers Brands acquired it in 2013.
Is HOKA still owned by Deckers Brands?
Yes. As of 6 September 2026, HOKA is still owned by Deckers Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Deckers Outdoor Corporation Annual Report on Form 10-K filed 2026-05-22 — SEC EDGAR, SEC Form 10-K, published 22 May 2026; retrieved 6 September 2026.
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