Who owns UGG?
UGG is owned by Deckers Brands (the United States, NYSE: DECK), which has owned the brand since 1995.[1] UGG was founded in 1978 in Australia and was independent until 1995.
Key facts
- Current owner
- Deckers Outdoor Corporation verified
- Owned since
- Previous owner
- Independent (1978–1995)
- Owner HQ
- 🇺🇸 United States, Goleta, California
- Origin
- 🇦🇺 Australia
- Founded
- 1978
- Category
- Apparel, footwear & accessories › Accessories & footwear › Footwear
- Parent ticker
- NYSE: DECK
- Last verified
- · 1 sources
About UGG
UGG sells sheepskin boots and slippers. An Australian surfer registered the name in the United States in 1978, and Deckers acquired it in 1995. Whether ugg is a generic Australian term for sheepskin boots or a trademark has been litigated repeatedly on both sides of the Pacific.
Ownership timeline of UGG
- 1995 – present Deckers Brands [1] verified
Where UGG sits in Deckers Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Deckers Brands
Latest news about UGG
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Frequently asked questions
Who is the parent company of UGG?
The parent company of UGG is Deckers Brands, a publicly listed company headquartered in the United States.
Is UGG Australian or American?
UGG originated in Australia in 1978, but it is owned today by Deckers Brands, which is headquartered in the United States. So UGG is an Australian-origin brand under American ownership.
Since when has Deckers Brands owned UGG?
Deckers Brands has owned UGG since 1995.
Who owned UGG before Deckers Brands?
UGG was an independent company from its founding in 1978 until Deckers Brands acquired it in 1995.
Is UGG still owned by Deckers Brands?
Yes. As of 6 September 2026, UGG is still owned by Deckers Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Deckers Outdoor Corporation Annual Report on Form 10-K filed 2026-05-22 — SEC EDGAR, SEC Form 10-K, published 22 May 2026; retrieved 6 September 2026.
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