Brandtree

πŸ‡¦πŸ‡Ί Australian brands and who owns them

Of 63 Australian consumer brands tracked here, 23 (37%) are owned by companies headquartered outside Australia, most often in the United States, Canada and France.

Who bought the Australian brands?

Owner countryBrandsExamples
πŸ‡ΊπŸ‡Έ Australian brands owned by American companies5Afterpay (Block), Dolmio (Mars), Google Maps (Alphabet), McCafΓ© (McDonald's), UGG (Deckers Brands)
πŸ‡¨πŸ‡¦ Canada4Berlei (Australia, New Zealand and South Africa) (Gildan), Bonds (Gildan), Bras N Things (Gildan), Sheridan (Gildan)
πŸ‡«πŸ‡· France3Aesop (L'OrΓ©al), Perfect Italiano (Lactalis), Western Star (Lactalis)
πŸ‡¬πŸ‡§ United Kingdom3Morning Fresh (PZ Cussons), Rafferty's Garden (PZ Cussons), Rexona (Unilever)
πŸ‡³πŸ‡Ώ New Zealand2Barossa Valley Estate (Delegat), Rip Curl (KMD Brands)
πŸ‡―πŸ‡΅ Japan2Carlton Draught (Asahi Group), Victoria Bitter (Asahi Group)
πŸ‡¨πŸ‡³ China1Bellamy's Organic (Mengniu)
πŸ‡¨πŸ‡­ Switzerland1Milo (NestlΓ©)
πŸ‡§πŸ‡· Brazil1Primo (JBS)
πŸ‡ΈπŸ‡ͺ Sweden1Quad Lock (Thule)

Australian companies that own brands

All Australian brands

BrandCategoryOwnerOwner HQSince
19 CrimesStill wineTreasury Wine EstatesπŸ‡¦πŸ‡Ί Australiaβ€”
AesopBody care & lotionsL'OrΓ©alπŸ‡«πŸ‡· France2023
AfterpayPaymentsBlockπŸ‡ΊπŸ‡Έ United States2022
AnkoGeneral merchandise own brandsWesfarmersπŸ‡¦πŸ‡Ί Australiaβ€”
Barossa Valley EstateStill wineDelegatπŸ‡³πŸ‡Ώ New Zealandβ€”
Beaumont TilesFlooringWesfarmersπŸ‡¦πŸ‡Ί Australiaβ€”
BegaCheeseBegaπŸ‡¦πŸ‡Ί Australiaβ€”
Bega Peanut ButterSweet spreads & nut buttersBegaπŸ‡¦πŸ‡Ί Australiaβ€”
Bellamy's OrganicInfant formulaMengniuπŸ‡¨πŸ‡³ Chinaβ€”
Berlei (Australia, New Zealand and South Africa)Underwear & intimatesGildanπŸ‡¨πŸ‡¦ Canada2025
Betta MilkMilk & creamBegaπŸ‡¦πŸ‡Ί Australia2023
Big MMilk & creamBegaπŸ‡¦πŸ‡Ί Australiaβ€”
BIG WGeneral merchandise own brandsWoolworths GroupπŸ‡¦πŸ‡Ί Australiaβ€”
BlackwoodsTools & hardwareWesfarmersπŸ‡¦πŸ‡Ί Australiaβ€”
BondsUnderwear & intimatesGildanπŸ‡¨πŸ‡¦ Canada2025
Bras N ThingsUnderwear & intimatesGildanπŸ‡¨πŸ‡¦ Canada2025
BunningsTools & hardwareWesfarmersπŸ‡¦πŸ‡Ί Australiaβ€”
BWSGeneral merchandise own brandsEndeavour GroupπŸ‡¦πŸ‡Ί Australiaβ€”
Carlton DraughtLagerAsahi GroupπŸ‡―πŸ‡΅ Japan2020
ColesGrocery own brandsColesπŸ‡¦πŸ‡Ί Australiaβ€”
Coles LocalGrocery own brandsColesπŸ‡¦πŸ‡Ί Australiaβ€”
Daily JuiceJuice & juice drinksBegaπŸ‡¦πŸ‡Ί Australiaβ€”
Dairy FarmersMilk & creamBegaπŸ‡¦πŸ‡Ί Australia2021
Dan Murphy'sGeneral merchandise own brandsEndeavour GroupπŸ‡¦πŸ‡Ί Australiaβ€”
DareReady-to-drink tea & coffeeBegaπŸ‡¦πŸ‡Ί Australiaβ€”
DolmioSauces & ketchupMarsπŸ‡ΊπŸ‡Έ United Statesβ€”
Everyday RewardsGeneral merchandise own brandsWoolworths GroupπŸ‡¦πŸ‡Ί Australiaβ€”
Farmers UnionYogurtBegaπŸ‡¦πŸ‡Ί Australiaβ€”
FlybuysGeneral merchandise own brandsColesπŸ‡¦πŸ‡Ί Australiaβ€”
Google MapsMaps & navigationAlphabetπŸ‡ΊπŸ‡Έ United Statesβ€”
Hard YakkaWorkwearWesfarmersπŸ‡¦πŸ‡Ί Australiaβ€”
Ingham'sFresh meat & poultryInghamsπŸ‡¦πŸ‡Ί Australiaβ€”
KingGeeWorkwearWesfarmersπŸ‡¦πŸ‡Ί Australiaβ€”
Kmart AustraliaGeneral merchandise own brandsWesfarmersπŸ‡¦πŸ‡Ί Australiaβ€”
Lindeman'sStill wineTreasury Wine EstatesπŸ‡¦πŸ‡Ί Australiaβ€”
LiquorlandGeneral merchandise own brandsColesπŸ‡¦πŸ‡Ί Australiaβ€”
Marion BayFresh meat & poultryInghamsπŸ‡¦πŸ‡Ί Australiaβ€”
MastersMilk & creamBegaπŸ‡¦πŸ‡Ί Australiaβ€”
McCafΓ©Coffee & cafΓ© chainsMcDonald'sπŸ‡ΊπŸ‡Έ United Statesβ€”
MiloHot chocolate & malt drinksNestlΓ©πŸ‡¨πŸ‡­ Switzerlandβ€”
Morning FreshDishwashingPZ CussonsπŸ‡¬πŸ‡§ United Kingdomβ€”
OfficeworksGeneral merchandise own brandsWesfarmersπŸ‡¦πŸ‡Ί Australiaβ€”
PenfoldsStill wineTreasury Wine EstatesπŸ‡¦πŸ‡Ί Australiaβ€”
Perfect ItalianoCheeseLactalisπŸ‡«πŸ‡· France2026
PetstockPet suppliesWoolworths GroupπŸ‡¦πŸ‡Ί Australiaβ€”
Priceline PharmacyGeneral merchandise own brandsWesfarmersπŸ‡¦πŸ‡Ί Australia2022
PrimoProcessed & packaged meatJBSπŸ‡§πŸ‡· Brazil2015
PuraMilk & creamBegaπŸ‡¦πŸ‡Ί Australiaβ€”
Quad LockPhone & device accessoriesThuleπŸ‡ΈπŸ‡ͺ Sweden2024
Rafferty's GardenBaby meals & snacksPZ CussonsπŸ‡¬πŸ‡§ United Kingdom2013
RexonaDeodorant & antiperspirantUnileverπŸ‡¬πŸ‡§ United Kingdomβ€”
Rip CurlOutdoor & workwearKMD BrandsπŸ‡³πŸ‡Ώ New Zealand2019
SavourLifeDog foodSunRiceπŸ‡¦πŸ‡Ί Australiaβ€”
SheridanBedding & mattressesGildanπŸ‡¨πŸ‡¦ Canada2025
SunRicePastaSunRiceπŸ‡¦πŸ‡Ί Australiaβ€”
Target AustraliaGeneral merchandise own brandsWesfarmersπŸ‡¦πŸ‡Ί Australiaβ€”
UGGFootwearDeckers BrandsπŸ‡ΊπŸ‡Έ United States1995
VegemiteSweet spreads & nut buttersBegaπŸ‡¦πŸ‡Ί Australia2017
Victoria BitterLagerAsahi GroupπŸ‡―πŸ‡΅ Japan2020
Western StarButterLactalisπŸ‡«πŸ‡· France2026
Wolf BlassStill wineTreasury Wine EstatesπŸ‡¦πŸ‡Ί Australiaβ€”
WoolworthsGrocery own brandsWoolworths GroupπŸ‡¦πŸ‡Ί Australiaβ€”
Wynns Coonawarra EstateStill wineTreasury Wine EstatesπŸ‡¦πŸ‡Ί Australiaβ€”