Who owns Rexona?
Rexona is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇦🇺 Australia
- Founded
- 1908
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Deodorant & antiperspirant
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Rexona
Rexona is an antiperspirant brand created in Australia in 1908, originally as an antiseptic ointment before becoming a deodorant. Unilever sells the same product under different names by market: Sure in the United Kingdom and Ireland, Degree in North America, Shield in South Africa and Rexona across most of Latin America, Asia and continental Europe.
Ownership timeline of Rexona
Where Rexona sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
Other brands owned by Unilever in personal care & beauty
Latest news about Rexona
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Frequently asked questions
Who is the parent company of Rexona?
The parent company of Rexona is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Rexona Australian or British?
Rexona originated in Australia in 1908, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Rexona is an Australian-origin brand under British ownership.
Is Rexona still owned by Unilever?
Yes. As of 16 September 2026, Rexona is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
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