Who owns OMO?
OMO is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1954
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About OMO
OMO is Unilever's international laundry detergent brand, dating to 1954 and sold under a family of related names: Surf Excel in India, Skip in France and parts of Europe, Rinso in Indonesia and the Netherlands, Breeze in Southeast Asia and Persil in some markets. The Dirt is Good campaign, arguing that children should be allowed to get messy, has run under all of them.
Ownership timeline of OMO
Where OMO sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
Other brands owned by Unilever in home care
Latest news about OMO
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Frequently asked questions
Who is the parent company of OMO?
The parent company of OMO is Unilever, a publicly listed company headquartered in the United Kingdom.
Is OMO British?
Yes. OMO originated in the United Kingdom in 1954 and its owner, Unilever, is also headquartered in the United Kingdom.
Is OMO still owned by Unilever?
Yes. As of 6 September 2026, OMO is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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