Who owns the laundry brands?
30 laundry brands tracked here are owned by 12 companies; the three largest owners, Procter & Gamble, Alicorp and Unilever, control 13 of them (43%) as of Sep 2026.
-
30
brands
-
12
owning companies
-
43%
held by top 3 owners
-
6
foreign-owned brands · origin ≠ owner HQ
Biggest owners of laundry brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Procter & Gamble | 🇺🇸 United States | 5 | Ariel, Bounce, Downy, Gain, Tide |
| 2 | Alicorp | 🇵🇪 Peru | 4 | Bolívar, Marsella, Opal, Patito |
| 3 | Unilever | 🇬🇧 United Kingdom | 4 | Comfort, OMO, Persil, Snuggle |
| 4 | Church & Dwight | 🇺🇸 United States | 3 | Arm & Hammer, Miss Mouth's Messy Eater, OxiClean |
| 5 | Reckitt | 🇬🇧 United Kingdom | 3 | Calgon, Vanish, Woolite |
| 6 | Lion | 🇯🇵 Japan | 2 | Acron, TOP |
| 7 | Square Toiletries | 🇧🇩 Bangladesh | 2 | Chaka, Chamak |
| 8 | Bidco Africa | 🇰🇪 Kenya | 2 | Msafi, White Star |
| 9 | Henkel | 🇩🇪 Germany | 2 | Persil (Henkel), Purex |
| 10 | Kao | 🇯🇵 Japan | 1 | Attack |
| 11 | Hemas | 🇱🇰 Sri Lanka | 1 | Diva |
| 12 | Colgate-Palmolive | 🇺🇸 United States | 1 | Suavitel |