Who owns Suavitel?
Suavitel is owned by Colgate-Palmolive (the United States, NYSE: CL).[1]
Key facts
- Current owner
- Colgate-Palmolive Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇲🇽 Mexico
- Founded
- 1970
- Category
- Home care › Laundry › Fabric softener & stain removal
- Parent ticker
- NYSE: CL
- Last verified
- · 1 sources
About Suavitel
Suavitel is a fabric softener sold across Latin America and to Hispanic households in the United States, known for scents that last far longer than most competitors. It is one of Colgate-Palmolive's largest home care brands. Fragrance intensity is the principal basis of competition in fabric softener across Latin American markets.
Ownership timeline of Suavitel
- 1970 – present Colgate-Palmolive [1] verified
Where Suavitel sits in Colgate-Palmolive
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colgate-Palmolive ownership tree →
Other brands owned by Colgate-Palmolive in home care
Latest news about Suavitel
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Frequently asked questions
Who is the parent company of Suavitel?
The parent company of Suavitel is Colgate-Palmolive, a publicly listed company headquartered in the United States.
Is Suavitel Mexican or American?
Suavitel originated in Mexico in 1970, but it is owned today by Colgate-Palmolive, which is headquartered in the United States. So Suavitel is a Mexican-origin brand under American ownership.
Is Suavitel still owned by Colgate-Palmolive?
Yes. As of 6 September 2026, Suavitel is still owned by Colgate-Palmolive. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 6 September 2026.
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