Colgate-Palmolive: brands it owns and its ownership tree
Colgate-Palmolive (NYSE: CL) is a publicly listed company headquartered in New York, United States that owns 15 consumer brands across 3 categories, and has 4 recorded transactions.[1]
Colgate-Palmolive traces to a New York soap and candle business started in 1806 and took its present form in 1928. Oral care is its largest business, and its Hill's Pet Nutrition subsidiary is a major veterinary pet food maker.
Colgate-Palmolive acquired the French skincare brand Filorga for about €1.69 billion, its largest acquisition. It was an attempt to move into higher-margin premium skin care, a category dominated by L'Oréal and Estée Lauder.
Colgate-Palmolive bought Sanex from Unilever for about EUR 672 million. Unilever was selling because competition authorities required it to divest Sanex before it could complete its purchase of Sara Lee's personal care business, so one company's remedy became another's acquisition.
Colgate-Palmolive bought 84 per cent of Tom's of Maine for about $100 million, leaving the founders with the rest. Tom's had been built on natural ingredients and a refusal to test on animals, and the sale to a mass-market giant was contentious among the customers it had attracted on exactly those grounds.
Colgate-Palmolive acquired GABA Holding, a Swiss oral care company selling elmex and meridol through European pharmacies. The purchase gave Colgate a pharmacy channel and a specialist reputation in Europe that its mass-market toothpaste could not reach on its own. The price was not disclosed.
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Frequently asked questions
What brands does Colgate-Palmolive own?
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Colgate-Palmolive owns 15 consumer brands tracked here, including Colgate, Hill's Pet Nutrition, Palmolive, Ajax, Fabuloso and Suavitel.
Is Colgate-Palmolive an American company?
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Yes. Colgate-Palmolive is headquartered in New York, United States and was founded in 1806.
Who owns Colgate-Palmolive?
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Colgate-Palmolive is a publicly listed company owned by its shareholders; it trades as CL on the NYSE.
What was Colgate-Palmolive's most recent acquisition?
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The most recent completed acquisition recorded here is Filorga on 31 July 2019.
Sources (5) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.