Who owns elmex?
elmex is owned by Colgate-Palmolive (the United States, NYSE: CL).[1]
Key facts
- Current owner
- Colgate-Palmolive Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇨🇭 Switzerland
- Founded
- 1962
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Parent ticker
- NYSE: CL
- Last verified
- · 1 sources
About elmex
elmex is a Swiss fluoride toothpaste brand sold through pharmacies and recommended by dentists, formulated with amine fluoride developed at the University of Zurich in the 1950s. Colgate-Palmolive acquired it with the GABA oral care business in 2004, adding a pharmacy channel it had lacked in Europe.
Ownership timeline of elmex
- 1962 – present Colgate-Palmolive [1] verified
Where elmex sits in Colgate-Palmolive
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colgate-Palmolive ownership tree →
Other brands owned by Colgate-Palmolive in personal care & beauty
Latest news about elmex
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Frequently asked questions
Who is the parent company of elmex?
The parent company of elmex is Colgate-Palmolive, a publicly listed company headquartered in the United States.
Is elmex Swiss or American?
elmex originated in Switzerland in 1962, but it is owned today by Colgate-Palmolive, which is headquartered in the United States. So elmex is a Swiss-origin brand under American ownership.
Is elmex still owned by Colgate-Palmolive?
Yes. As of 6 September 2026, elmex is still owned by Colgate-Palmolive. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 6 September 2026.
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