🇨🇭 Swiss brands and who owns them
Of 46 Swiss consumer brands tracked here, 19 (41%) are owned by companies headquartered outside Switzerland, most often in the United States, Germany and the United Kingdom.
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46
Swiss brands
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19
foreign-owned · 41%
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27
domestically owned
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7
Swiss brand owners
Who bought the Swiss brands?
| Owner country | Brands | Examples |
|---|---|---|
| 🇺🇸 Swiss brands owned by American companies | 6 | Goldfish (Campbell's), Milka (Mondelēz), Pantene (Procter & Gamble), Toblerone (Mondelēz), elmex (Colgate-Palmolive) |
| 🇩🇪 Germany | 4 | Berocca (Bayer), Elevit (Bayer), La Prairie (Beiersdorf), SWISS (Lufthansa Group) |
| 🇬🇧 United Kingdom | 4 | Mövenpick (Froneri), Otrivin (Haleon), Ovaltine (Associated British Foods), Voltaren (Haleon) |
| 🇫🇷 France | 3 | Hublot (LVMH), TAG Heuer (LVMH), Zenith (LVMH) |
| 🇲🇾 Malaysia | 1 | Bear Brand (Thailand and Laos) (F&N Holdings) |
| 🇮🇹 Italy | 1 | Eversys (De'Longhi) |
Swiss companies that own brands
- Nestlé · 33 brands
- Emmi · 14 brands
- Richemont · 13 brands
- Swatch Group · 7 brands
- Lindt & Sprüngli · 6 brands
- Chiquita · 2 brands
- Victorinox · 2 brands