Who owns Goldfish?
Goldfish is owned by Campbell's (the United States, NASDAQ: CPB).[1]
Key facts
- Current owner
- The Campbell's Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Camden, New Jersey
- Origin
- 🇨🇭 Switzerland
- Founded
- 1958
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- NASDAQ: CPB
- Last verified
- · 1 sources
About Goldfish
Goldfish crackers were created in Switzerland in 1958 and licensed to Pepperidge Farm in 1962, whose founder saw them on a European trip. The smile was added to the fish in 1997. It is one of the largest cracker brands in the United States and a fixture of American children's lunches.
Ownership timeline of Goldfish
- 1958 – present Campbell's [1] verified
Where Goldfish sits in Campbell's
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Campbell's ownership tree →
Other brands owned by Campbell's in food
Latest news about Goldfish
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Frequently asked questions
Who is the parent company of Goldfish?
The parent company of Goldfish is Campbell's, a publicly listed company headquartered in the United States.
Is Goldfish Swiss or American?
Goldfish originated in Switzerland in 1958, but it is owned today by Campbell's, which is headquartered in the United States. So Goldfish is a Swiss-origin brand under American ownership.
Is Goldfish still owned by Campbell's?
Yes. As of 6 September 2026, Goldfish is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Campbell's Company Annual Report on Form 10-K filed 2025-09-18 — SEC EDGAR, SEC Form 10-K, published 18 September 2025; retrieved 6 September 2026.
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