Brandtree

Who owns Snyder's of Hanover?

Snyder's of Hanover is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 26 March 2018 from Snyder's-Lance.[1][1] Before Campbell's, Snyder's of Hanover was owned by Snyder's-Lance from 2010 to 2018.[1]

Key facts

Current owner
The Campbell's Company verified
Owned since
· deal details
Acquisition price
$6.1 billion (enterprise value)
Previous owner
Snyder's-Lance (2010–2018)
Owner HQ
🇺🇸 United States, Camden, New Jersey
Origin
🇺🇸 United States, Hanover, Pennsylvania
Founded
1909
Category
FoodSnacksSalty snacks
Parent ticker
NASDAQ: CPB
Last verified
· 1 sources

About Snyder's of Hanover

Snyder's of Hanover makes pretzels in the Pennsylvania town where German settlers established the American pretzel trade, and its sourdough hard pretzels and flavoured pretzel pieces lead that category. Campbell's acquired parent Snyder's-Lance in 2018 for $6.1 billion.

Ownership timeline of Snyder's of Hanover

Owners of Snyder's of Hanover from 2010 to 2026 Snyder's-Lance 2010–2018; Campbell's 2018–present Snyder's-Lance Campbell's 2010201520202025
  1. 2010 – 2018 Snyder's-Lance sold 26 March 2018 [1] verified
  2. 2018 – present Campbell's acquired 26 March 2018 [1][1] verified

Where Snyder's of Hanover sits in Campbell's

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Snyder's of Hanover sits in Campbell's Tree of 15 brands under Campbell's. Campbell's Snyder's of Hanover Campbell's Cape Cod Goldfish Kettle Brand Lance and 9 more

Open the full Campbell's ownership tree →

Other brands owned by Campbell's in food

See the full Campbell's brand portfolio (15) →

Deals involving Snyder's of Hanover

Latest news about Snyder's of Hanover

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Frequently asked questions

Who is the parent company of Snyder's of Hanover?

The parent company of Snyder's of Hanover is Campbell's, a publicly listed company headquartered in the United States.

Is Snyder's of Hanover American?

Yes. Snyder's of Hanover originated in the United States in 1909 and its owner, Campbell's, is also headquartered in the United States.

When did Campbell's buy Snyder's of Hanover?

Campbell's completed its acquisition of Snyder's of Hanover on 26 March 2018, after announcing the deal on 18 December 2017.

Who owned Snyder's of Hanover before Campbell's?

Before Campbell's, Snyder's of Hanover was owned by Snyder's-Lance from 2010 until 2018.

Is Snyder's of Hanover still owned by Campbell's?

Yes. As of 6 September 2026, Snyder's of Hanover is still owned by Campbell's. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Campbell's Company Annual Report on Form 10-K filed 2025-09-18 — SEC EDGAR, SEC Form 10-K, published 18 September 2025; retrieved 6 September 2026.

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