Lance is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 26 March 2018 for $6.1 billion from Snyder's-Lance.[1][1] Before Campbell's, Lance was owned by Snyder's-Lance from 2010 to 2018.[1]
Lance makes sandwich crackers filled with peanut butter or cheese, sold in packs designed for lunch boxes and vending machines, and has been made in Charlotte since 1913. Campbell's acquired it with Snyder's-Lance in 2018.
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Campbell's bought snack maker Snyder's-Lance for $50 per share in cash, roughly doubling the size of its snacks business and moving the company away from its dependence on condensed soup, a category in long-term decline.
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The parent company of Lance is Campbell's, a publicly listed company headquartered in the United States.
Yes. Lance originated in the United States in 1913 and its owner, Campbell's, is also headquartered in the United States.
Campbell's completed its acquisition of Lance on 26 March 2018, after announcing the deal on 18 December 2017. The deal was valued at $6.1 billion (enterprise value).
Before Campbell's, Lance was owned by Snyder's-Lance from 2010 until 2018.
Yes. As of 16 September 2026, Lance is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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