Who owns Fitness?
Fitness is owned by Nestlé (Switzerland, SIX: NESN).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Nestlé S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇭 Switzerland, Vevey
- Origin
- 🇨🇭 Switzerland
- Founded
- 1993
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- SIX: NESN
- Last verified
- · 1 sources
About Fitness
Fitness is a wholegrain flake cereal sold across Europe and Latin America through Cereal Partners Worldwide, the joint venture Nestlé runs with General Mills for cereal outside North America. It is positioned on weight management. It is sold as Nesfit in several Latin American markets, one of many cases where the venture uses different names by country.
Ownership timeline of Fitness
Where Fitness sits in Nestlé
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Aero
- Boost
- Carnation
- Cerelac
- Chocapic
- Coffee mate
- Felix
- Fitness
- Friskies
- Garden Gourmet
- Gerber
- Häagen-Dazs
- Hot Pockets
- KitKat
- La Lechera
- Lean Cuisine
- Maggi
- Milo
- NAN
- Nescafé
- Nescafé Dolce Gusto
- Nescafé Gold Blend
- Nescau
- Nespresso
- Nesquik
- Nesquik Ready to Drink
- Nestlé Toll House
- Perrier
- Purina
- S.Pellegrino
- Smarties
- Stouffer's
- Vittel
Open the full Nestlé ownership tree →
Other brands owned by Nestlé in food
Latest news about Fitness
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Frequently asked questions
Who is the parent company of Fitness?
The parent company of Fitness is Nestlé, a publicly listed company headquartered in Switzerland.
Is Fitness Swiss?
Yes. Fitness originated in Switzerland in 1993 and its owner, Nestlé, is also headquartered in Switzerland.
Is Fitness still owned by Nestlé?
Yes. As of 6 September 2026, Fitness is still owned by Nestlé. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nestlé S.A. Annual Report 2025 — Nestlé S.A., Annual report, published 19 February 2026; retrieved 6 September 2026.
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