Procter & Gamble (NYSE: PG) is a publicly listed company headquartered in Cincinnati, Ohio, United States that owns 38 consumer brands across 4 categories, and has 4 recorded transactions.[1]
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Full portfolio, 38 brands, with sources → · Competitors by shared categories →
Procter & Gamble agreed to buy Thorne, the supplements company that L Catterton took private in 2023, from L Catterton's Flagship Fund. P&G's annual report puts the transaction at $3.8 billion. It would be one of P&G's largest acquisitions in years and a move into vitamins and supplements, a category it had largely left.
Procter & Gamble acquired The Gillette Company in an all-stock deal, adding razors, Oral-B and Braun and making it the largest consumer goods company in the world at the time. Regulators required divestitures in electric toothbrushes and deodorants.
Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.
Berkshire Hathaway acquired Duracell from Procter & Gamble in a share exchange worth about $4.7 billion, handing back its P&G stock rather than paying cash. Structuring it as an exchange avoided a large capital gains charge on shares Berkshire had held since the Gillette merger.
Procter & Gamble controlled these 7 brands in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said Procter & Gamble owned it still shows why it no longer does.
| Brand | Owned until | Owner today |
|---|---|---|
| CoverGirl | Oct 2016 | Coty |
| Max Factor | Oct 2016 | Coty |
| Clairol | Oct 2016 | Coty |
| Wella Professionals | Oct 2016 | KKR |
| Pringles | May 2012 | Mars |
| Folgers | Nov 2008 | J.M. Smucker |
| Jif | Jun 2002 | J.M. Smucker |
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
22 recall notices from government regulators matched to Procter & Gamble. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
Reason given: The outer packaging meant to prevent access to the contents can split open near the zipper track, posing a risk of serious injury to children and other vulnerable populations if…
Reason given: Illegible Label
Recalling firm: The Procter & Gamble Company
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company · Brand: Old Spice
Reason given: CGMP Deviation; manufactured at the same facility where other lots were found to be contaminated with benzene
Recalling firm: The Procter & Gamble Company · Brand: Old Spice
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company · Brand: Old Spice
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Procter & Gamble owns 38 consumer brands tracked here, including Tide, Pepto-Bismol, Old Spice, Metamucil, Vicks and Braun.
Yes. Procter & Gamble is headquartered in Cincinnati, Ohio, United States and was founded in 1837.
Procter & Gamble is a publicly listed company owned by its shareholders; it trades as PG on the NYSE.
The most recent completed acquisition recorded here is Gillette, Oral-B, Braun and Venus on 1 October 2005.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.