Brandtree

Procter & Gamble: brands it owns and its ownership tree

Procter & Gamble (NYSE: PG) is a publicly listed company headquartered in Cincinnati, Ohio, United States that owns 38 consumer brands across 4 categories, and has 2 recorded transactions.[1]

Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.

Company facts

Legal name
The Procter & Gamble Company (also P&G, Procter and Gamble)
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Cincinnati, Ohio, United States
Founded
1837
Tickers
NYSE: PG
SEC CIK
0000080424
Wikidata
Q206457
Website
www.pg.com
Last verified
· 3 sources

Procter & Gamble in numbers

Everything Procter & Gamble owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Procter & Gamble owns Tree of 38 brands under Procter & Gamble. Procter & Gamble Align Always Ariel Bounce Bounty Braun Cascade Charmin and 30 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 38 brands, with sources →

Acquisitions by Procter & Gamble

Divestitures and spin-offs by Procter & Gamble

Divestiture closed

Coty acquires CoverGirl, Max Factor, Clairol and Wella Professionals

Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.

Value
$12.5bn
Buyer
Coty
Regulatory
None recorded

Latest news about Procter & Gamble

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Frequently asked questions

What brands does Procter & Gamble own?

Procter & Gamble owns 38 consumer brands tracked here, including Tide, Pepto-Bismol, Old Spice, Metamucil, Vicks and Braun.

Is Procter & Gamble an American company?

Yes. Procter & Gamble is headquartered in Cincinnati, Ohio, United States and was founded in 1837.

Who owns Procter & Gamble?

Procter & Gamble is a publicly listed company owned by its shareholders; it trades as PG on the NYSE.

What was Procter & Gamble's most recent acquisition?

The most recent completed acquisition recorded here is Gillette, Oral-B, Braun and Venus on 1 October 2005.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 6 September 2026.
  2. [2] The Procter & Gamble Company Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.
  3. [3] Coty Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.

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