Every brand Procter & Gamble owns

38 brands, sorted alphabetically. Brands with their own page link through; others are listed here with their source. See the company profile and ownership tree.

Brand	Category	Origin	Held via	Stake	Since	Confidence	Source
Align	Vitamins & supplements	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Always	Feminine care	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Ariel	Laundry detergent	🇬🇧 United Kingdom	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Bounce	Fabric softener & stain removal	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Bounty	Facial tissue & toilet paper	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Braun	Men's grooming	🇩🇪 Germany	Direct	100%	2005	verified	SEC EDGAR, Aug 2026
Cascade	Dishwashing	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Charmin	Facial tissue & toilet paper	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Crest	Toothpaste & toothbrushes	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Dawn	Dishwashing	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Downy	Fabric softener & stain removal	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Fairy	Dishwashing	🇬🇧 United Kingdom	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Febreze	Air freshener	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Gain	Laundry detergent	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Gillette	Shaving & razors	🇺🇸 United States	Direct	100%	2005	verified	SEC EDGAR, Aug 2026
Head & Shoulders	Shampoo & conditioner	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Herbal Essences	Shampoo & conditioner	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Ivory	Bar soap & body wash	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Luvs	Diapers & baby wipes	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Metamucil	Digestive health	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Mr. Clean	Surface & bathroom cleaners	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Native	Deodorant & antiperspirant	🇺🇸 United States	Direct	100%	2017	verified	SEC EDGAR, Aug 2026
Olay	Facial skin care	🇿🇦 South Africa	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Old Spice	Men's grooming	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Oral-B	Toothpaste & toothbrushes	🇺🇸 United States	Direct	100%	2005	verified	SEC EDGAR, Aug 2026
Pampers	Diapers & baby wipes	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Pantene	Shampoo & conditioner	🇨🇭 Switzerland	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Pepto-Bismol	Digestive health	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Puffs	Facial tissue & toilet paper	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Safeguard	Bar soap & body wash	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Secret	Deodorant & antiperspirant	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
SK-II	Facial skin care	🇯🇵 Japan	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Swiffer	Surface & bathroom cleaners	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Tampax	Feminine care	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Tide	Laundry detergent	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Venus	Shaving & razors	🇺🇸 United States	Direct	100%	2005	verified	SEC EDGAR, Aug 2026
Vicks	Cold	🇺🇸 United States	Direct	100%	—	verified	SEC EDGAR, Aug 2026
Whisper	Feminine care	🇮🇳 India	Direct	100%	—	verified	SEC EDGAR, Aug 2026